Growth Marketing
Social Media Marketing
gaa-tha is a social media marketing agency in India that runs Instagram, Facebook, LinkedIn and YouTube for brands on a monthly retainer: platform strategy, a content calendar planned around your launches and seasons, posts, carousels and reels produced in-house, community management and page collaborations, reported on reach, engagement, profile visits and website clicks or footfall.
Last updated 25 September 2026
- Best for
- Retail, D2C, FMCG, real estate, education, and B2B brands on LinkedIn
- Timeline
- Onboarding in 2 weeks, then monthly
- Engagement model
- Monthly retainer scoped to platforms and content volume
- Channels / platforms
- Instagram, Facebook, LinkedIn, YouTube, WhatsApp Channels
The service
What is Social Media Marketing?
Social media marketing is the ongoing work of building and engaging an audience on platforms such as Instagram, Facebook, LinkedIn and YouTube through planned content, community management and collaborations, so that followers become enquiries, footfall and customers. It is different from paid ads: ads buy attention for a day, while social content earns an audience that keeps paying back.
At gaa-tha social media is planned backwards from your business calendar — launches, festive seasons, sale periods, exhibitions — and forward from what your audience already watches. Reels, carousels, statics and copy are produced by one in-house team with AI-assisted production where it helps, and every month is reported against reach, engagement, profile visits and the clicks or footfall that matter to you.
Scope
What's included
- Platform strategy — which of Instagram, Facebook, LinkedIn and YouTube deserve effort, and what each is for
- Content pillars, tone of voice and a monthly content calendar planned around launches and seasons
- Posts, carousels, statics and reels produced in-house, including scripting, shooting or AI ad shoots and editing
- Copywriting, captions, hashtags and hooks in English, Hindi or Gujarati as needed
- Community management — replies to comments and DMs within agreed hours, with escalation rules
- Page collaborations and cross-posting with partner brands, creators and local pages
- Profile optimisation — bio, highlights, link-in-bio, LinkedIn company page sections
- Trend and format monitoring so the calendar can react within the month
- Monthly report on reach, engagement, follower growth, profile visits and website clicks or footfall
Process
How we work
Five steps, in the order they happen.
Audit and strategy
We review your current profiles, best-performing content and competitors, then set the platforms, pillars, posting cadence and the one number each platform is run against.
Calendar and briefs
A monthly calendar is built around your launches, seasons and sales goals, with a brief for every reel, carousel and post before production starts.
Production
Content is shot, designed, written and edited in batches by the in-house team — on-ground shoots, AI ad shoots or a mix — and sent for approval in one round.
Publish and engage
Posts go out on schedule, comments and DMs are handled within agreed hours, and collaborations with partner pages and creators are coordinated.
Report and adjust
A monthly report shows what moved reach, saves, profile visits and clicks; the next calendar is adjusted around what worked.
Outputs
Deliverables you receive
- Social media strategy and content pillars document
- Monthly content calendar with approved briefs
- Finished reels, carousels, statics and captions each month
- Optimised profiles (bio, highlights, LinkedIn page sections)
- Community management log and DM reply templates
- Monthly performance report with next-month recommendations
Stack
Tools & platforms
Pricing model. Monthly retainer scoped to the number of platforms and the volume of reels, carousels and posts; any boosting or paid promotion is paid by you directly to the platform.
Proof
Work that used this service
From ad leads to real buyers — a B2B snack manufacturer's content and lead engine.
Read the case study →
A concern-led skincare brand, built from identity to checkout.
Read the case study →Making a 25-year coatings manufacturer look as advanced as its technology.
Read the case study →Good to know
Questions about Social media
Answer-first, so humans and AI assistants get the point quickly.
A social media marketing agency plans, produces, publishes and reports on a brand's content across platforms such as Instagram, Facebook, LinkedIn and YouTube, and manages the comments and messages that content generates. gaa-tha runs this as a monthly retainer with one in-house team for strategy, shooting, design, editing and reporting.
Enough to stay consistent, not enough to burn out the team or the audience. For most brands that is three to five reels and eight to twelve feed posts a month on the primary platform, with LinkedIn at two to three posts a week for B2B. We set the cadence from your goals and content sources during onboarding rather than a fixed package.
Instagram for retail, D2C, food, beauty, real estate and most consumer brands in India; LinkedIn for manufacturers, exporters and B2B services; YouTube when your product needs longer explanation or demonstration. Facebook still matters for tier-2 and tier-3 audiences and for older buyers. We usually recommend doing one platform properly before adding a second.
We shoot it. On-ground shoots at your store, factory or site are planned monthly, and AI ad shoots cover product visuals when a physical shoot is impractical. Founders who want to appear on camera get scripts and direction; those who do not can use an AI clone with consent.
By one primary metric per objective, agreed upfront: reach and follower growth for awareness, saves, shares and profile visits for consideration, and website clicks, WhatsApp enquiries or store footfall for revenue. Likes and follower counts are tracked as diagnostics, never as the goal.
Yes. Community management is part of the retainer, with agreed response hours, reply templates for common questions and an escalation rule so pricing, complaints and leads reach your team the same day.
Usually yes, in a small way. Organic content builds trust and an audience; a modest boosting or Meta ads budget makes the best content reach people who do not follow you yet. The two are planned together so the best-performing reels become ads.
Consistent engagement and profile-visit growth usually show within the first two to three months; enquiries and footfall follow once the audience and the content formats have settled. Social media compounds, which is why it runs as a monthly retainer rather than a one-off campaign.
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