Marketplaces

AJIO Onboarding

gaa-tha handles AJIO onboarding for fashion, footwear and lifestyle brands: eligibility review against AJIO's brand-led curation, seller registration and agreement, a style-level catalogue mapped to AJIO's attribute and size templates, model imagery to AJIO's specs, sponsored placements and a calendar built around AJIO's Big Bold Sale and All Stars Sale, with ongoing management if you want it.

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Last updated 25 September 2026

Service hero · 16:9

Best for: Apparel, footwear, ethnic wear, bags and lifestyle labels, including homegrown and premium brands
Timeline: Approval 2–6 weeks; catalogue and go-live 2–3 weeks after approval
Engagement model: One-time onboarding fee; optional monthly management retainer
Channels / platforms: AJIO, AJIO Luxe, AJIOGRAM, AJIO Business, AJIO sponsored placements

The service

What is AJIO Onboarding?

AJIO onboarding is the process of getting a fashion or lifestyle brand approved and live on AJIO, the fashion marketplace owned by Reliance Retail: passing its brand curation, agreeing a commercial model, registering as a seller, building a style-level catalogue to AJIO's attribute and size templates, and supplying imagery that meets its standards. AJIO also runs AJIO Luxe for premium and designer labels, AJIOGRAM for homegrown and independent brands, and AJIO Business for wholesale buyers, so which door you enter through matters.

At gaa-tha we position the brand for the right part of AJIO before applying. AJIO's audience skews towards ethnic and occasion wear, homegrown labels and value-conscious fashion buyers across metros and smaller cities, and its sale calendar — Big Bold Sale, All Stars Sale and festive events — carries a large share of the year, so assortment, pricing and stock planning are built around it from the start.

Scope

What's included

Eligibility review: trademark, category, range depth, price band and which AJIO programme fits (AJIO, AJIO Luxe, AJIOGRAM or AJIO Business)
Brand pitch, seller registration and agreement, with the commercial model explained before you sign
Style-level catalogue mapped to AJIO's templates: article type, gender, fit, fabric, pattern, occasion, care, country of origin and size chart
Image production or QC to AJIO's specs — model shots on a clean background, consistent framing, front, back and detail views, no text or watermarks
Size charts and measurement tables for apparel and footwear to cut size-related returns
Pricing and discount ladder for regular and event periods
Sponsored placements and campaign participation planned with AJIO's category team
Event calendar and nominations for Big Bold Sale, All Stars Sale and festive campaigns
Ongoing management: stock, orders, returns, ratings, new-style launches and monthly review

Process

How we work

Five steps, in the order they happen.

Eligibility and programme fit

We check trademark, category, range and pricing, and recommend whether AJIO, AJIO Luxe, AJIOGRAM or AJIO Business is the right entry point — or whether to build the range first.

Pitch and registration

A brand deck and seller registration go to AJIO's category team, and the commercial model, agreement and bank and GST details are completed with you.

Catalogue and imagery

Every style is built to AJIO's attribute and size templates with a size chart, and imagery is shot or QC'd to AJIO's standards so listings pass the first time.

Pricing, placements and events

A discount ladder is agreed for regular and event periods, sponsored placements are planned for hero styles, and the first Big Bold Sale or All Stars Sale nomination is scheduled with stock.

Go-live and management

Listings go live after QC, and the account moves to a monthly rhythm: stock and orders, returns analysis by style, ratings, new drops and a sell-through review.

Outputs

Deliverables you receive

Eligibility report with programme recommendation and brand pitch deck
Registered AJIO seller account and completed agreements
Style-level catalogue with attributes, size charts and QC-passed images
Pricing ladder for regular and event periods
Placement plan and event calendar for the season
Monthly sell-through, returns and ratings review by style

Stack

Tools & platforms

AJIO seller toolsAJIO sponsored placementsAdobe PhotoshopGoogle SheetsLooker Studio

Pricing model. One-time onboarding fee scoped to style count and imagery, then an optional monthly management retainer; AJIO's commission, logistics and marketing charges vary by category and commercial model and are shared with you before you sign.

Good to know

Questions about AJIO

Answer-first, so humans and AI assistants get the point quickly.

Is AJIO open to new brands?

AJIO is curated, but it actively looks for homegrown and independent labels through AJIOGRAM and premium labels through AJIO Luxe, alongside its main marketplace. A brand needs a trademark, a coherent range and pricing that fits its audience. gaa-tha reviews eligibility and recommends the right programme before applying.

What documents do I need to sell on AJIO?

GST registration, PAN, a current bank account, a trademark certificate or brand authorisation letter, business address proof, a signed seller agreement, and product data with MRP, HSN, country of origin and size charts. Requirements vary by programme and change, so we share the current checklist at the start.

How long does AJIO onboarding take?

Brand review and approval typically take two to six weeks, followed by two to three weeks for catalogue build and image QC. We time the application so the brand is live and stocked before Big Bold Sale or All Stars Sale rather than trying to join mid-event.

What does AJIO charge sellers?

A commission by category plus logistics and marketing charges, with the structure depending on the commercial model you are offered. The figures vary and are revised, so we do not quote them; we explain the current terms and model your margin per style before you sign.

What are AJIO's image requirements?

Model imagery on a clean, consistent background with front, back and detail views, a fixed framing across the range, and no text, logos or watermarks on the image; footwear and bags follow their own angle sets. We shoot or retouch to these specs, and reuse of Myntra imagery is usually possible after a check against AJIO's template.

What is AJIO Business and should I use it?

AJIO Business is Reliance's wholesale platform for retailers and resellers buying in bulk. It suits manufacturers and labels that want B2B volume alongside, or instead of, consumer sales. We assess whether the margin and MOQ structure works for you and can onboard both sides.

Which AJIO sale events matter?

Big Bold Sale and All Stars Sale are the largest, along with festive and payday events. Nominations, stock and discounts are locked in advance, so we plan the calendar a season ahead and prepare pricing and stock for each.

Should I launch on AJIO or Myntra first?

Myntra usually first for reach, unless your range is ethnic, occasion or value-led, where AJIO's audience is a strong fit and its curation can be more open to homegrown labels. Many brands run both; we plan a shared assortment and pricing so the two accounts do not undercut each other.

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