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Quick Commerce

Get into the 10-minute basket — and stay in stock there.

Quick Commerce is the gaa-tha practice for brands selling on India's 10-minute delivery platforms: Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon Now and BigBasket. We handle platform and city prioritisation, onboarding and documentation, catalogue and thumbnails, dark-store availability and fill rate, purchase-order coordination, quick-commerce ads and ratings — as one monthly operation.

Good to know

Questions about quick commerce

Quick commerce (q-commerce) is delivery of groceries, FMCG, beauty and everyday items in roughly 10–30 minutes from local dark stores. In India the platforms that matter are Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon Now and BigBasket (BB Now).

A quick commerce agency gets a brand listed on q-commerce platforms and then runs the account: catalogue and images, city and dark-store availability, purchase orders and replenishment, promotions and ads, ratings and monthly reporting. gaa-tha does this for all major Indian platforms from one team.

Start where your category and cities overlap best. Blinkit and Zepto lead in metro grocery and FMCG; Swiggy Instamart adds strong food and impulse categories; BigBasket suits staples and larger packs. We map your SKUs and target cities against each platform's category demand before recommending an order.

Typically GST registration, brand ownership proof or an authorisation letter, bank details, product and pack-size data, and category licences such as FSSAI for food. Requirements change by platform and category, so we share a current checklist before you apply.

Platforms work on margins, listing or onboarding charges and sometimes marketing contributions, and these vary by category and change over time. We share the current structure for your category before you sign anything, and plan pack sizes and pricing so the margin works.