Brand & Creative
Brands people remember and content people stop for.
Brand & Creative is the gaa-tha practice that decides what a brand looks, sounds and feels like — and then makes the assets: identity systems, graphic design, reels, AI ads, cinema films, product photography, copy and sales kits. Every service below is delivered by the same in-house team, so the story stays consistent across all of them.
Branding & Brand Identity
The name, look, voice and rules that make a brand recognisable everywhere.
02Graphic Design
Campaign, social, print and packaging design that makes a message clearer, faster and more trustworthy.
03Reels & Short-form Video
Short-form built to be re-watched — hooks in the first second, retention by design.
04AI Ads & AI Ad Shoots
Shoot-quality product and model creatives made with generative AI and human art direction, in days.
05Cinema & Film Ads
Trailer-grade ads for the big screen, OTT, YouTube and in-store screens.
06AI Cloning (Digital Spokesperson)
A consent-first digital twin of your founder, so you can publish on-camera videos without shooting every day.
07Ecommerce Product Photography
Product images made to each platform's specs — packshots, lifestyle, infographics and A+ modules.
08Copywriting & Content Writing
Words that sell and rank — website copy, listings, ad copy, scripts and articles.
09Catalogues, Presentations & Sales Kits
The documents your sales team actually uses — catalogues, company profiles, pitch decks and price lists.
Proof
Case studies from this practice
A city-wide Diwali campaign — outdoor, influencers, Meta and a cinema ad — on one ₹2 lakh budget.
Read the case study →
Rebuilding a 200+ SKU snack brand's online store — and its sales engine.
Read the case study →Making a 25-year coatings manufacturer look as advanced as its technology.
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Questions about brand & creative
A brand and creative agency defines how a business looks, sounds and behaves (identity, tone, guidelines) and produces the creative that carries it: social content, reels, ad films, packaging, catalogues and product imagery. gaa-tha runs both halves under one roof so the identity and the daily content never drift apart.
Usually yes, at least a minimum viable identity: a logo, colours, type and a tone of voice. Marketing spends money to make people notice you; branding decides what they remember. If you already have an identity that works, we build on it rather than replacing it.
Yes. Reels, graphic design and AI imagery run on monthly retainers with a content calendar, and our AI-assisted production pipeline lets us ship batches in days. Art direction stays human so the output looks like your brand, not like a template.
Both. We plan and direct on-ground shoots for reels and films, produce AI ad shoots when speed or SKU count makes a physical shoot impractical, and often blend the two.
FMCG and food, D2C beauty, retail, manufacturing and B2B, real estate and education are the categories we work in most. The process is the same; the references and channels change.
Other practices
The rest of the studio
Growth Marketing
Strategy, content and ads that turn attention into revenue.
Explore →03 · PracticeD2C Ecommerce
Your own store, built to sell — not just to look good.
Explore →04 · PracticeMarketplaces
Live, visible and profitable on India's biggest marketplaces.
Explore →05 · PracticeQuick Commerce
Get into the 10-minute basket — and stay in stock there.
Explore →06 · PracticeWebsites & Technology
Sites, apps and tools built to convert and to be found.
Explore →