Quick Commerce
Zepto Account Management
gaa-tha runs Zepto account management for brands in India as a monthly operation: dark-store availability and fill rate tracked city by city, purchase orders forecast and chased, catalogue and thumbnails maintained, pricing and promotions planned to margin, Zepto Ads run to a target ROAS, ratings monitored, settlements reconciled and everything reviewed in one monthly report.
Last updated 25 September 2026
- Best for
- FMCG, beauty and personal care, snacks and beverages, health and baby care brands already live on Zepto
- Timeline
- Audit and setup in 1–2 weeks, then monthly
- Engagement model
- Monthly management retainer; ad spend and platform charges paid directly to Zepto
- Channels / platforms
- Zepto app and website, Zepto Ads
The service
What is Zepto Account Management?
Zepto account management is the ongoing operation of a brand's account on Zepto after go-live: keeping SKUs in stock across dark stores, forecasting and coordinating purchase orders, maintaining catalogue content, planning pricing and promotions, running Zepto Ads, watching ratings and reconciling settlements against what was supplied. On a 10-minute platform an SKU that goes out of stock in a city drops out of search almost immediately, so the work runs on a weekly cycle.
At gaa-tha a named account manager owns the Zepto account. We track availability and fill rate by city and dark store, keep the PO cycle moving with your warehouse, plan promotions around Zepto's sale events and festive periods, and run ads only for SKUs and cities with stock to sell. Zepto's deepest markets are Mumbai, Bengaluru, Delhi NCR, Hyderabad, Chennai and Pune, so the review is always by city, not just by SKU.
Scope
What's included
- Weekly dark-store availability and fill-rate tracking by city, with out-of-stock alerts
- Purchase-order forecasting, follow-up, dispatch coordination and receipt confirmation
- Catalogue upkeep: titles with pack size, thumbnails, secondary images, attributes and new SKU additions
- Pricing and promotion planning to margin, including Zepto sale events and festive campaigns
- Zepto Ads management — sponsored products on search and category, and banner placements — to a target ROAS
- Ratings and customer-feedback monitoring with product, packaging and delivery issues routed to the right owner
- Settlement reconciliation: PO versus goods receipt, short receipts, damages, debit notes and ad invoices
- Compliance checks on labelling, MRP, barcodes and shelf-life rules
- Monthly review report covering sales, availability, POs, ads, promotions, ratings and reconciliation
Process
How we work
Five steps, in the order they happen.
Audit and baseline
We review listings, availability by city, PO history, ad performance and settlements, then agree the numbers the account is run against.
Availability and PO rhythm
A weekly availability check and a PO forecast are set up with your warehouse so stock is raised before dark stores run out.
Content and pricing
Thumbnails, titles and attributes are fixed, pricing checked against margin, and a promotion calendar aligned to Zepto's events.
Ads and visibility
Zepto Ads campaigns are structured by SKU and city, run only where stock supports them, and optimised weekly against ROAS.
Reconcile and review
Settlements are matched to POs and receipts, disputes raised, and a monthly review brings every number into one report.
Outputs
Deliverables you receive
- Weekly availability and fill-rate tracker by city and dark store
- Purchase-order log with forecast, raise, dispatch and receipt dates
- Maintained Zepto catalogue with current thumbnails and attributes
- Promotion calendar and Zepto Ads campaign structure
- Monthly reconciliation statement with disputes and claims status
- Monthly Zepto account review report
Stack
Tools & platforms
Pricing model. Monthly management retainer scoped to SKU count, cities and ad activity; Zepto Ads spend and platform charges are paid by you directly to Zepto.
Good to know
Questions about Zepto management
Answer-first, so humans and AI assistants get the point quickly.
We check availability at dark-store level every week, flag SKUs that are out of stock or low in any city, and measure fill rate as quantity received against quantity ordered on each PO. Availability problems are fixed by forecasting earlier; fill-rate problems are fixed at your warehouse with packaging, labelling and dispatch discipline.
Zepto raises POs to its city warehouses based on demand and stock on hand, and the brand dispatches within the PO window. We forecast expected POs from sell-through, chase late ones, coordinate quantities and packaging with your team, track dispatch and receipt, and log short receipts or rejections for dispute.
Yes. Titles with pack size, thumbnails, secondary images, attributes and descriptions are kept current, new SKUs and pack variants added, and listings rechecked after Zepto template changes. The thumbnails are produced in-house to win in a two-second scroll.
To margin first. We model the discount, Zepto's share and the expected uplift before committing to a sale event or festive campaign, and we keep pricing aligned across Blinkit, Instamart and your own store so no channel undercuts another.
Yes. Zepto Ads offers sponsored product placements on search and category pages and banner placements, and we run them by SKU and city against a target ROAS. Ads are paused in any city where the SKU is out of stock so budget is not spent on clicks that cannot convert.
Ratings and feedback are monitored weekly, product complaints separated from packaging and delivery issues, and each routed to the right owner. Recurring themes are reported monthly so pack, label or formulation changes can be made before they affect sell-through.
Matching Zepto's settlements to POs, goods receipt notes, short receipts, damages, returns, debit notes and ad or marketing invoices. Discrepancies are raised within the dispute window and tracked to closure so your books reflect what was supplied and sold.
Sales and units by city and SKU, availability and fill rate, PO status, catalogue changes, promotions and their margin impact, Zepto Ads spend and ROAS, ratings trends and the reconciliation summary, followed by decisions on SKUs, cities and budget for the coming month.
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