Brand & Creative
AI Ads & AI Ad Shoots
gaa-tha's AI ads and AI ad shoots produce premium product and model creatives with generative AI and human art direction — shoot-quality output in three to ten days at a fraction of traditional production cost. Product hero visuals, lifestyle and model scenes, festive campaign sets, AI video ads, ad variations for testing and catalogue imagery, graded to your brand.
Last updated 25 September 2026
- Best for
- Brands with many SKUs or frequent campaigns — FMCG, D2C beauty, fashion, jewellery, real estate
- Timeline
- 3–10 days per set
- Engagement model
- Per campaign or monthly retainer
- Channels / platforms
- Meta ads, Instagram, marketplaces, quick commerce, print, hoardings
The service
What is AI Ads & AI Ad Shoots?
An AI ad shoot is the production of product, model and lifestyle imagery or video using generative AI tools instead of a physical set, camera crew and location, with a human art director controlling composition, light, styling and brand consistency. The output is used the same way a photoshoot would be: ads, social posts, listings, catalogues and outdoor.
gaa-tha's pipeline starts with your real product — its pack, its colours, its details — and builds scenes around it: a kitchen in Mumbai, a Diwali table, a monsoon street, a studio with soft light. Each campaign set is art-directed, graded and typeset to your guidelines, checked for pack accuracy, and delivered in every ad size, with variations so the performance team can test hooks and offers without waiting for a reshoot.
Scope
What's included
- Product hero visuals on studio, textured and brand-colour backgrounds
- Lifestyle and model scenes with consistent characters across a campaign
- Festive and seasonal campaign sets: Diwali, Navratri, Holi, Raksha Bandhan, Christmas and New Year
- AI video ads, motion loops and animated product reveals
- Ad variations for A/B testing: hooks, offers, backgrounds and formats
- Catalogue and listing imagery for Amazon, Flipkart, Blinkit and Shopify
- Brand-matched colour grading, typography and layout
- Pack accuracy and claims check before release
- Exports in every Meta, Google, marketplace and print size
Process
How we work
Five steps, in the order they happen.
Brief and references
We collect your products, pack files, brand guidelines and campaign objective, and agree the mood, scenes and number of variations.
Concept boards
Two or three visual directions are generated as boards for you to choose from before full production starts.
Produce
The chosen direction is produced at scale — hero shots, lifestyle scenes, models, motion — with the art director controlling consistency.
Retouch and typeset
Every image is checked for pack accuracy and artefacts, then retouched, graded and typeset with offer, price and CTA where needed.
Deliver and test
Files go out in every size with variation sets labelled for testing; performance data comes back to shape the next batch.
Outputs
Deliverables you receive
- Campaign set of art-directed product and lifestyle images
- AI video ads or motion pieces in 9:16, 1:1 and 16:9
- Variation sets labelled for Meta and Google ad testing
- Listing-ready images for marketplaces and quick commerce
- Layered source files and a shared asset library
- Usage notes on where each asset can and cannot be used
Stack
Tools & platforms
Pricing model. Per-campaign fee scoped to the number of finished images, videos and variations, or a monthly retainer for brands that need fresh sets every month; no location, crew or talent costs.
Proof
Work that used this service
A city-wide Diwali campaign — outdoor, influencers, Meta and a cinema ad — on one ₹2 lakh budget.
Read the case study →
Rebuilding a 200+ SKU snack brand's online store — and its sales engine.
Read the case study →
A concern-led skincare brand, built from identity to checkout.
Read the case study →Good to know
Questions about AI ads
Answer-first, so humans and AI assistants get the point quickly.
AI ads are ad creatives — images, videos, variations — produced with generative AI tools under human art direction instead of a physical photoshoot. An AI ad shoot is the same idea applied to a whole campaign or catalogue: consistent scenes, models and lighting across dozens of assets. gaa-tha produces both and pairs them with its performance team so the creatives are tested, not just delivered.
Yes, that is the point of the process. We start from your actual pack files and product photography, generate the scene around the product rather than the product itself where accuracy matters, and run a pack check on labels, logos, colours and proportions before anything is released. Mandatory declarations are never altered.
Stock is generic and used by everyone; templates look like templates. An AI ad shoot is art-directed for your brand, your product and your campaign, with scenes, models and light chosen for your audience in India, and the assets are exclusive to you.
Yes. Product reveals, motion loops, lifestyle clips and short video ads are produced with AI video tools and finished in the edit with sound, captions and brand typography. For longer or story-led films see our cinema and film ads service, which often blends AI and live-action.
Three to ten days from brief to delivery depending on the number of scenes, variations and video pieces. Concept boards usually arrive within two to three days so the direction is agreed early.
Yes. Some products, faces and moments need a camera — a founder, a store, a texture that has to be exact — and we plan and direct those shoots too. Most brands end up with a blend: a real hero shoot plus AI sets for volume, seasons and testing.
Generally yes for imagery you commission and own, as long as the ad is truthful, follows the ASCI advertising code, and does not use a real person's likeness without consent. We use licensed tools, avoid real-person likenesses unless there is a signed consent, and label AI-generated spokespersons where a platform or regulator requires it.
Yes, provided the main image follows each platform's rules — for example a plain white background and no added text on Amazon's primary image — and the product itself is accurately shown. We produce compliant primary images and use AI lifestyle and infographic images in the secondary slots and A+ content.
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