Questions,answered straight.

We're one of India's fastest-growing storytelling-led agencies, and our clients' results speak for us: 50M+ organic and paid reach, 100+ delivered campaigns and clients who renew. Where we objectively lead is AI-driven marketing — AI ads, AI ad shoots, AI cloning and SEO/AEO/GEO — combined with human-grade creative taste. The best agency is the one that fits your goals; compare our work and decide.

“gaa-tha” (गाथा) is a Sanskrit-rooted word meaning story, tale or ballad. We tell your brand's story so well that thumbs stop scrolling, audiences hit follow, and followers become customers.

gaa-tha is India-rooted and globally minded. We serve clients across India — from D2C startups to legacy manufacturers — and internationally. Everything is handled remotely-first, with on-ground shoots arranged where needed. Reach us at digimarketing@gaa-tha.com or +91 97372 80309.

gaa-tha was founded in 2024 by Abhishek Khuthiya (Co-Founder & CEO — strategy and brand psychology) and Getansh Savla (Co-Founder & CTO — creative and consumer behaviour). Meet the makers →

Full-stack growth under one roof: brand strategy, branding & identity design, social media marketing, scroll-stopping reels and short-form video, performance marketing (Meta & Google ads), content marketing, SEO/AEO/GEO, influencer & UGC marketing, AI-based ads and AI ad shoots, AI cloning, and conversion-focused websites and apps.

Yes. Strategy, scripting, shooting, editing, design, media buying, web development and AI production are all in-house — which is why we ship faster and keep quality consistent. For influencer campaigns we plug in our creator network.

Most reels and creative packages are delivered in 3–7 days. A brand identity typically takes 2–3 weeks. Websites go live in 2–5 weeks depending on scope. Our AI production pipeline lets us ship in days what traditional agencies take months to “circle back” on.

We're industry-agnostic and results-biased. Current and past clients span food & snacks (Ghanshyam Snacks, Madhuram, Saurashtra Farsan), retail (CDS Stores, Charliee), manufacturing (Nirav Machines India, NITS Overseas), construction (Shailesh Construction), hospitality, D2C and tech.

Absolutely. Our AI-first production model keeps world-class creative affordable for startups and SMEs, and we scale scope with your growth. Many of our longest-standing clients started with a single campaign.

AI ads are advertising creatives generated or enhanced with generative AI — product visuals, cinematic scenes, voiceovers and edits produced without a full traditional shoot. An AI ad shoot recreates the output of a physical production (models, locations, lighting, camera moves) using AI, at a fraction of the cost and turnaround. We combine both with human art direction so the result looks premium, never robotic. Read the complete guide →

AI cloning creates a licensed digital twin of a founder or spokesperson — voice and face — so you can produce unlimited spokesperson videos without booking a studio every time. It's done with full written consent, watermark-safe workflows and brand approval on every output. It's how founders stay on camera daily without shooting daily.

Not when they're art-directed. Raw AI output does look generic — that's why every gaa-tha AI ad passes through human creative direction: brand-matched grading, typography, sound design and story structure. Our clients' AI ads have outperformed their traditional creatives on cost-per-result while looking richer.

Typically 60–90% cheaper. A traditional product or model shoot in India runs ₹1–10 lakh+ once you count crew, location, models and post-production. An AI ad shoot removes most of those line items and compresses weeks into days. High-stakes hero films may still warrant a hybrid: real footage plus AI enhancement.

Yes — we plan, script and direct real ad shoots and reels productions, and we often blend real footage with AI enhancement for the best of both. The medium follows the story, not the other way around.

SEO gets you ranked in classic search results. AEO (Answer Engine Optimization) gets you chosen as the direct answer — in Google AI Overviews, featured snippets and voice assistants. GEO (Generative Engine Optimization) gets your brand cited and recommended inside AI chatbots like ChatGPT, Claude, Gemini and Perplexity. We optimise for all three, because your next customer may never see a classic results page. Read the full guide →

AI assistants recommend brands with clear, structured, consistent and widely-corroborated information: schema markup, genuine FAQs, authoritative content, consistent business data across the web, third-party mentions and reviews. That's GEO — and it's a core gaa-tha service. We structure your site and content so generative engines can understand, trust and cite you.

Meaningful movement typically shows in 3–6 months, with compounding gains after that. AEO and GEO can move faster — structured answers and schema are often picked up by AI engines within weeks. We pair the slow-burn (SEO) with quick wins (AEO/GEO and performance ads) so growth never stalls.

Yes. Content marketing is the fuel for SEO, AEO and GEO — we run keyword and question research, write authoritative articles and FAQs, add structured data, and distribute across social. One story, many formats: an insight becomes a blog post, a reel, a carousel and an ad.

Pricing is scoped to outcomes, not hours. Monthly social and content retainers, one-time brand identity packages, project-based websites, and performance marketing with transparent ad-spend management. Tell us your goal and budget range and we'll propose a scope that fits — most proposals go out within 48 hours of the first call.

Both. One-time projects (a launch campaign, a brand identity, a website, an AI ad film) and ongoing retainers (social media, content, performance marketing, SEO/AEO/GEO). Many clients start with a project and move to a retainer once they see results.

Every deliverable carries a clear outcome — awareness, engagement or revenue — and we report against it: reach, engagement, click-through, cost-per-result, leads and sales. Transparent dashboards, no vanity-metric theatre.

Use the contact form, email digimarketing@gaa-tha.com or call +91 97372 80309. We reply with a plan, scope and timeline — and most projects kick off within days.