Growth Marketing

Strategy, content and ads that turn attention into revenue.

Growth Marketing is the gaa-tha practice that turns a brand into enquiries, footfall and sales: marketing strategy first, then always-on social, performance ads on Meta and Google, search and AI visibility, influencer collaborations, B2B and export lead generation, and 360° campaigns for launches and festivals.

Marketing Strategy & Positioning

Insight before a single pixel — who you serve, why you win, and what success looks like in numbers.

Social Media Marketing

Always-on content that builds an audience worth selling to.

Meta Ads Agency

Facebook and Instagram ads built around your margins, reported to the rupee.

Google Ads Agency

Be there the moment people search — Search, Shopping, YouTube and Maps campaigns tied to real leads and sales.

SEO, AEO & GEO

Be the answer — in Google, in AI Overviews and inside ChatGPT, Claude and Gemini.

Local SEO & Google Business Profile

Show up in "near me" searches and on Google Maps — for stores, showrooms, clinics, PGs and factories.

Influencer & UGC Marketing

Creators and communities your audience already trusts — from local city influencers to category creators.

B2B & Export Lead Generation

Qualified buyers for manufacturers and exporters — LinkedIn, targeted ads, B2B marketplaces and a lead system your team will actually use.

Campaign Planning (Festive & Launch)

360° campaigns for Diwali, launches and seasons — outdoor, digital, influencers and in-store, planned to one budget and one message.

Proof

Case studies from this practice

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Case card · 4:3

A city-wide Diwali campaign — outdoor, influencers, Meta and a cinema ad — on one ₹2 lakh budget.

Retail / sweets, dry fruits & giftingCampaign planningCinema ads

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Case card · 4:3

Colortek

Making a 25-year coatings manufacturer look as advanced as its technology.

Manufacturing / industrial coatingsBrandingWebsites

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Case card · 4:3

From ad leads to real buyers — a B2B snack manufacturer's content and lead engine.

FMCG manufacturing / B2BMeta adsB2B & export leads

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Good to know

Questions about growth marketing

What is growth marketing?

Growth marketing is the practice of using strategy, content and paid media together to grow a measurable business number — leads, orders, footfall or revenue — rather than running channels in isolation. gaa-tha plans the channels to one budget and reports on outcomes, not impressions.

Which channel should I start with?

It depends on where your buyers already look. Retail and D2C brands usually start with Meta ads and Instagram content; B2B and manufacturers with Google Search, LinkedIn and marketplace listings; local businesses with Google Business Profile. We recommend a starting mix in the strategy phase before spending.

Do you manage ad spend or charge on top of it?

Ad spend is paid directly by you to Meta or Google from your own ad account. Our fee is a separate management fee, so there is no hidden markup on media.

How do you report results?

Every retainer has a monthly report against the KPI agreed at the start: cost per lead, cost per purchase, ROAS, reach, engagement, rankings or AI citations. Dashboards are shared, and you keep the accounts.

Can you run everything together?

Yes — that is the point. Strategy, social, ads, SEO/AEO/GEO and creative are one team, so a festive campaign can go from idea to outdoor banners, reels, Meta ads and a cinema film without three agencies in the loop.

Other practices

The rest of the studio

01 · Practice

Brand & Creative