Marketplaces
Myntra Onboarding & Management
gaa-tha handles Myntra onboarding and management for fashion, footwear, accessories and beauty brands: eligibility review against Myntra's curated brand criteria, registration on the Myntra Partner Portal, a style-level catalogue with fit, fabric and occasion attributes, model imagery to Myntra's specs, Myntra Ads, and a calendar built around End of Reason Sale and Big Fashion Festival.
Last updated 25 September 2026
- Best for
- Apparel, footwear, bags, jewellery, watches and beauty brands with a trademark and a real range
- Timeline
- Eligibility and approval 2–6 weeks; catalogue and go-live 2–4 weeks after approval
- Engagement model
- One-time onboarding fee; optional monthly management retainer
- Channels / platforms
- Myntra Partner Portal, Myntra Ads, Myntra Studio content, EORS and Big Fashion Festival
The service
What is Myntra Onboarding & Management?
Myntra onboarding is the process of getting a fashion or beauty brand approved and live on Myntra, India's largest fashion marketplace: passing Myntra's brand curation, agreeing a commercial model, registering on the Myntra Partner Portal, building a style-level catalogue where every colour and size sits under one style with fit, fabric, pattern and occasion attributes, and supplying model imagery that meets Myntra's portrait image standards. Unlike Amazon or Flipkart, Myntra chooses its brands, so eligibility comes before everything else.
At gaa-tha we treat Myntra as a fashion buyer, not a listing form. Myntra's shoppers browse by look, filter by fit and occasion, and buy heavily during sale events, so we build the pitch, the assortment and the catalogue around how the platform merchandises — and manage the account afterwards with ads, event nominations, returns analysis and monthly sell-through reviews.
Scope
What's included
- Eligibility review: trademark, category fit, assortment depth, pricing band and returns readiness against Myntra's curation
- Brand pitch deck and registration on the Myntra Partner Portal, with the commercial model explained before you sign
- Style-level catalogue: article type, gender, fit, fabric, pattern, sleeve, neck, occasion, wash care, country of origin and size chart per style
- Image production or QC to Myntra's portrait specs — front, back, side and detail shots on a plain background, no text or watermarks
- Size charts and measurement tables built to reduce size-related returns
- Pricing and discount ladder that survives Myntra's event discounting
- Myntra Ads setup: sponsored listings and placements by style and category
- Event calendar and nominations for End of Reason Sale, Big Fashion Festival and category days
- Ongoing management: stock sync, order and returns monitoring, ratings, new-style launches and monthly review
Process
How we work
Five steps, in the order they happen.
Eligibility review
We check trademark status, category, assortment size, price band, packaging and returns readiness against what Myntra's category teams look for, and tell you honestly whether to apply now or build first.
Pitch and registration
A short brand deck and the registration on the Myntra Partner Portal go in together, the commercial model on offer is walked through with you, and agreements and bank details are completed.
Catalogue and imagery
Every style is set up with its colour and size options, full fashion attributes and a size chart; images are shot or checked to Myntra's portrait standards so listings pass QC first time.
Pricing, ads and events
A discount ladder is agreed for regular and event periods, Myntra Ads are set up for hero styles, and the first End of Reason Sale or Big Fashion Festival nomination is planned.
Go-live and management
Listings go live with a QC pass, and the account moves to a monthly rhythm: stock, orders, returns, ratings, new drops and a sell-through review by style.
Outputs
Deliverables you receive
- Eligibility report and brand pitch deck
- Registered Myntra Partner Portal account and completed agreements
- Style-level catalogue with attributes, size charts and QC-passed images
- Pricing ladder for regular and event periods
- Myntra Ads setup and event calendar for the season
- Monthly sell-through, returns and ratings review by style
Stack
Tools & platforms
Pricing model. One-time onboarding fee scoped to style count and imagery needs, then an optional monthly management retainer; Myntra's commission and logistics charges vary by category and commercial model and are shared with you before you sign.
Good to know
Questions about Myntra
Answer-first, so humans and AI assistants get the point quickly.
No. Myntra curates its brands, so a new label is reviewed for trademark ownership, category fit, range depth, pricing and the ability to handle fashion returns before it is accepted. gaa-tha runs this eligibility review first and, where a brand is not ready, tells you what to build before applying.
A registered trademark or trademark application with a brand authorisation letter, GST registration, PAN, a current bank account, a signed agreement, and product details with MRP, HSN, country of origin and size charts. Beauty brands also need product compliance documents. The checklist changes, so we share the current version at the start.
Approval typically takes two to six weeks because a category team reviews the brand; the catalogue and image QC then take two to four weeks depending on how many styles you launch with. Timing an application so you are live before End of Reason Sale or Big Fashion Festival matters more than the exact number of days.
Myntra charges a commission by category plus logistics and other charges, and the numbers depend on the commercial model you are offered — marketplace-style, just-in-time or outright purchase. They vary and change, so we do not quote figures; we walk you through the current structure and model margin per style before you sign.
Portrait-format images with the garment on a model against a plain, light background; front, back, side and detail views; consistent framing across the range; and no text, logos, props or watermarks on the image. Footwear, bags and beauty have their own angle sets. We either shoot to these specs or QC and retouch your existing images.
Fashion returns on Myntra are high by nature and are usually deducted from settlements, so sizing accuracy, honest imagery and packaging matter more than on other platforms. We build proper size charts, analyse return reasons by style each month and drop or fix styles that keep coming back.
End of Reason Sale (EORS), which runs more than once a year, and Big Fashion Festival in the run-up to Diwali are the two that move volume, along with category and payday events. Nominations, stock and discounts are locked well in advance, so we plan the calendar a season ahead.
Yes. The three platforms have different curation, catalogue templates, image standards and event calendars, so we run them as separate accounts from one team, with a shared assortment and pricing plan so you are not undercutting yourself.
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