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Zepto Onboarding

gaa-tha manages Zepto onboarding for brands in India: eligibility and margin review, GST, FSSAI and brand documentation, registration and category approval with Zepto's team, catalogue and thumbnails built to Zepto's image standards, city and dark-store planning for Mumbai, Bengaluru, Delhi NCR and other launch cities, and go-live with the first purchase order received.

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Last updated 25 September 2026

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Best for: FMCG, snacks and beverages, beauty and personal care, health and wellness, baby care and premium grocery brands
Timeline: 3–6 weeks from complete documents to first purchase order
Engagement model: One-time onboarding fee; optional monthly Zepto account management after go-live
Channels / platforms: Zepto app and website across its dark-store network

The service

What is Zepto Onboarding?

Zepto onboarding is the process of getting a brand approved, catalogued and stocked on Zepto, the Mumbai-founded 10-minute delivery platform. It covers business and brand documents, category and licence checks, commercial terms, catalogue creation to Zepto's image and attribute specifications, and the first purchase order into Zepto's warehouses and dark stores. Zepto is inventory-led for most categories, so the brand supplies against POs rather than shipping to customers.

gaa-tha prepares and runs the application end to end. We check that your category, shelf life and pack sizes fit Zepto's range, model the margin after platform terms, assemble and verify the document pack, build the catalogue and thumbnails, and coordinate the first PO. Zepto's strongest markets are Mumbai, Bengaluru, Delhi NCR, Hyderabad, Chennai and Pune, with a fast-growing beauty and personal care range alongside grocery, so we plan launch cities and the lead SKUs around where your category already moves.

Scope

What's included

Eligibility review of category, licences, shelf life and pack sizes against Zepto's current requirements
Document pack: GST, PAN, bank proof, trademark or brand authorisation letter, FSSAI and other category licences
Registration on Zepto's brand and vendor portals with every query from Zepto's category team handled by us
Commercial terms review — margins, listing and marketing contributions explained in plain language before you sign
Catalogue build: titles with pack size, thumbnails, secondary images, attributes and descriptions
City and dark-store launch plan matched to your warehouse and distributor locations
First purchase order coordination: quantities, packaging, labelling, dispatch and receipt
Go-live checklist covering live listings, search visibility, pricing and initial availability
Handover to monthly Zepto account management or a self-management SOP

Process

How we work

Five steps, in the order they happen.

Eligibility and economics

We check your category, licences and pack sizes against Zepto's requirements and model the margin per SKU after platform terms before applying.

Documents and registration

The document pack is verified and submitted, the brand registered, and follow-ups with Zepto's category team handled until approval.

Catalogue and content

Titles with pack size, thumbnails, secondary images and attributes are produced to Zepto's specifications so listings clear QC first time.

Cities and first PO

Launch cities and dark stores are agreed, the first purchase order raised, and packaging, labelling and dispatch to Zepto's warehouse coordinated.

Go-live and handover

Listings are checked live in every launch city, availability verified, and the account handed to monthly management or your team.

Outputs

Deliverables you receive

Zepto document checklist with every item verified
Approved brand and vendor registration on Zepto
Live catalogue with thumbnails and attributes for every launch SKU
City and dark-store launch map
First purchase order tracked from raise to receipt
Go-live report and account-management SOP

Stack

Tools & platforms

Zepto Brand PortalZepto AdsGoogle SheetsWhatsApp BusinessAdobe PhotoshopAI image tools

Pricing model. One-time onboarding fee scoped to SKU count and categories; Zepto's margins and charges are paid by you directly and shared in writing before you sign.

Good to know

Questions about Zepto onboarding

Answer-first, so humans and AI assistants get the point quickly.

What documents do I need to sell on Zepto?

Usually GST registration, PAN, bank proof, a trademark certificate or brand authorisation letter, FSSAI licence for food and beverages, and any category-specific licence such as cosmetics or Ayurvedic product approvals. Zepto also asks for product master data, MRP and barcode details and pack images. We share a current checklist because requirements change by category.

How long does Zepto onboarding take?

Typically 3–6 weeks from a complete document pack to the first purchase order. Registration and category review come first, then catalogue QC, then the first PO and dispatch. Delays almost always trace back to missing licences, barcodes or product data, which is why we verify the pack before submitting.

Are there fees to get listed on Zepto?

Zepto works on category margins and may ask for listing, onboarding or marketing contributions that differ by category and change over time. We do not publish figures because they vary brand to brand; we obtain the current terms for your category and explain them before you commit to anything.

Which categories does Zepto accept?

Grocery and staples, fresh and dairy, snacks and beverages, beauty and personal care, health and wellness, baby care, pet care, home and kitchen, toys, stationery and seasonal ranges, with pharmacy and café handled separately. Zepto has invested heavily in beauty and premium grocery, so those categories often get faster attention if the range fits.

How does Zepto's dark-store model work for a brand?

Zepto raises purchase orders, receives stock at city warehouses and distributes it to dark stores that each carry a curated range. Brands earn shelf space through sell-through, so a focused range with reliable supply does better than a long list of SKUs. We plan first-PO quantities city by city.

Which cities should I launch on Zepto first?

Mumbai, Bengaluru, Delhi NCR and Hyderabad are Zepto's deepest markets, and the right answer is where your brand already has distribution and demand among them. Adding cities as sell-through proves the range keeps availability high and protects your search rank.

What happens at go-live?

We confirm every listing is live and searchable in each launch city, check pricing, thumbnails and pack-size titles, verify stock is showing as available in the dark stores that received it, and set up the availability tracker. The account then moves to monthly management or your own team with an SOP.

Should I onboard Zepto or Blinkit first?

If Mumbai, Bengaluru or Hyderabad are your priority cities, Zepto is usually first; if Delhi NCR and the north, Blinkit. Most brands are on both within a quarter, and the document pack is largely reusable. We compare category demand in your cities before recommending an order.

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