Fashion & Licensed-Merch Marketplace Growth

Usually not with the whole range. Each platform has a different buyer, fee structure and return behaviour, so a style that makes money on Myntra can lose money on a value platform. We put each style where the margin holds and keep a shared pricing ladder so platforms do not undercut each other.

Marketplaces check IP ownership, so listings need the licensor's authorisation letter and approved artwork, and licensors usually need to sign off on product images, listing copy and sometimes pricing. We run the approval workflow, keep the paperwork ready for brand-registry and IP checks, and produce sales reports in the format royalty statements need.

With a discount ladder set in advance: a regular price, an event price and an end-of-season floor per style, each checked against fees, returns and cost. Styles that cannot meet the floor at event pricing are held out of the event or given limited stock rather than discounted into a loss.

By analysing return reasons by style and size every month and fixing the cause: accurate size charts and measurement tables, honest colour and fabric imagery, fit notes in the listing, and packaging that arrives well. Styles with persistently high returns are repriced or dropped from the platforms where they are returned most.

Yes. Licensed drops are scheduled around film, series, sports or music release dates with artwork cleared in advance, stock allocated to the platforms where the audience is, and ads and event placements booked for launch week. Seasonal collections follow the same drop calendar.

Yes. Many fashion brands keep exclusive styles or full-price launches on their Shopify store and use marketplaces for reach, and we plan the two together so pricing and stock make sense across both. Our D2C ecommerce team handles the store and performance marketing.