Brand & Creative
AI Cloning (Digital Spokesperson)
AI cloning at gaa-tha creates a consent-first digital twin of your founder or spokesperson: voice and likeness captured once, then used to produce on-camera videos from a script without a daily shoot. Setup takes one to two weeks and covers a consent and usage agreement, capture, script-to-video production, Hindi, Gujarati and English versions, and brand approval on every output.
Last updated 25 September 2026
- Best for
- Founder-led brands, educators, real-estate developers, clinics and B2B companies that need to publish video weekly
- Timeline
- 1–2 weeks setup, then monthly
- Engagement model
- One-time setup plus monthly production
- Channels / platforms
- Instagram, YouTube, LinkedIn, WhatsApp, website, sales decks, ads
The service
What is AI Cloning (Digital Spokesperson)?
AI cloning, or a digital spokesperson, is a licensed digital twin of a real person — their face, voice and mannerisms captured with consent — that can deliver new scripts on camera without the person being filmed each time. It lets a founder appear in weekly explainers, product updates, festival greetings and ads in several languages while spending a single afternoon in front of a camera.
gaa-tha runs the service consent-first: a written agreement sets what the twin may say, where it may appear and who approves each video, and every output goes through that approval before it is published. Scripts are written by our content team in your tone of voice, produced with the twin in Hindi, Gujarati, English or other languages, and finished with captions, B-roll and brand graphics so the videos look like the rest of your content.
Scope
What's included
- Consent and usage agreement covering rights, scope, approvals and revocation
- Voice and likeness capture session with scripted and conversational footage
- Digital twin creation and quality testing
- Script-to-video production from your content calendar
- Multilingual versions with lip-sync in Hindi, Gujarati, English and other languages
- Captions, B-roll, brand graphics and music
- Brand-approval workflow on every output before publishing
- Secure storage and access control for the twin
- Monthly review of what performed and next month's scripts
Process
How we work
Five steps, in the order they happen.
Consent and scope
We agree in writing what the digital spokesperson will be used for, on which platforms, who approves each video, and how consent can be withdrawn.
Capture
A half-day session records the face and voice in the right conditions — scripted lines, natural conversation, a few expressions — so the twin looks and sounds like the person.
Build and test
The twin is created and tested with real scripts; the founder reviews and signs off on how it looks and sounds before any content is produced.
Produce
Each month scripts are written from your calendar, produced with the twin, finished with captions and graphics, and sent for approval.
Publish and review
Approved videos go out on your channels or into ads; we review performance monthly and adjust formats, lengths and languages.
Outputs
Deliverables you receive
- Signed consent and usage agreement
- Tested digital twin (voice and likeness) with founder sign-off
- Monthly batch of approved spokesperson videos in 9:16 and 16:9
- Multilingual versions with captions
- Approval log for every published video
- Access-controlled asset store
Stack
Tools & platforms
Pricing model. One-time setup fee for consent, capture and twin creation, then a monthly production fee scoped to the number of videos and languages; the twin is used only under your written agreement.
Good to know
Questions about AI cloning
Answer-first, so humans and AI assistants get the point quickly.
It is a licensed digital twin of a real person, built from consented recordings of their face and voice, that can deliver new scripts on camera without a fresh shoot. Brands use it to publish weekly explainers, product updates, greetings and ads featuring their founder or a brand ambassador. gaa-tha sets it up in one to two weeks and produces the monthly videos.
It is, when it is done with the person's informed written consent, used within the agreed scope, and disclosed where the platform or law requires. Our process starts with a consent and usage agreement, keeps approval with the person or the brand on every output, and lets consent be withdrawn. We do not clone anyone without their agreement.
Modern twins are convincing for talking-head formats, especially with good capture footage and a script written in the person's natural speech. We recommend disclosing the use of a digital spokesperson in your bio or captions where appropriate; audiences respond well to honesty, and the content still saves the founder's time.
One person willing to be captured, a half-day recording session, a few examples of how they normally speak, your brand guidelines and a first month's list of topics. Setup takes one to two weeks from capture to sign-off.
Yes. The twin can deliver scripts in Hindi, Gujarati, English and other languages with matching lip-sync, which is useful for brands selling across states or to export markets. A native speaker checks each language version before approval.
That is defined in the agreement. Typical scope is brand content, explainers, ads and internal training; typical exclusions are political content, endorsements of other brands, and anything the person would not say themselves. The founder or brand approves every video before it is published.
The person and the brand, as set out in the agreement. gaa-tha holds the working files under access control only for the duration of the engagement, and the twin is never used for another client or purpose.
It replaces the daily grind of being on camera, not the moments that need to be real — a factory walk, a customer meeting, a launch. Most brands pair a monthly real shoot for reels with the digital spokesperson for the weekly updates in between.
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