A concern-led skincare brand, built from identity to checkout.
Brand identity, a Shopify store built around skin concerns and kits, Pixel and Conversions API tracking, Meta ad creative and 300 Instagram copy variations for Kitcoz (Elvey Essentials).
- Client
- Kitcoz
- Industry
- D2C beauty & personal care
- Location
- India
- Services
- Branding, Shopify stores, CRO, Meta ads, D2C performance, Social media, AI ads
- Channels
- Shopify, Meta ads, Instagram
The brief
What the client needed
Kitcoz is a D2C skincare brand from Elvey Essentials. It needed to launch with a distinctive identity, a store built around skin concerns and product kits rather than a flat catalogue, and advertising that could be tracked accurately from the first rupee.
Products were already listed on Amazon, so the store also had to absorb that catalogue cleanly.
What we did
The work, stream by stream
Brand identity
A teal colour system, a serif-plus-sans typography pairing, concern-led navigation and a brand manifesto that gave the store and the ads one voice.
Shopify development
The initial build and an Amazon-to-Shopify product migration, with custom sections: a combo-kit selector, concern-based collection filters, a pincode checker, product carousels and a cart drawer with coupons. GoKwik checkout integration and cash-on-delivery configuration.
Tracking
Meta Pixel and Conversions API setup with attribution troubleshooting, so campaign decisions were made on real purchase data.
Meta ads
A nine-kit creative pack and campaign structure, with extensive ad copy variations for testing.
Content
300 Instagram copy variations, each with a unique AI image direction, giving the brand months of on-brand content.
Gallery
The work up close
Impact & results
What changed
Conversion rate, kit AOV, ROAS, checkout completion and COD-versus-prepaid share are published once confirmed from Shopify and Meta reports.
Services used
How to get the same
Branding & Brand Identity
The name, look, voice and rules that make a brand recognisable everywhere.
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