India-rooted. Global-minded.

Meet the Founders

CEO

Abhishek Khuthiya

The Strategist

A business analyst turned brand storyteller, Abhishek drives Gaa-tha’s marketing magic. With a background in international business and an obsession with brand psychology, he ensures every campaign is built on insight and impact.

CTO

Getansh Savla

The Creative Mind

A finance expert who traded spreadsheets for storytelling, Getansh crafts Gaa-tha’s most memorable campaigns. His expertise in marketing and consumer behavior makes sure every piece of content connects, engages, and converts.

Our Story

Between late-night brainstorming and global campaign deep-dives, we cracked the formula: Emotion + Storytelling + Social Media. We built Gaa-tha to turn brand moments into movements—mixing taste, rigor, and speed.

The Problem

Brands craved engagement and loyalty but were lost in the digital noise. Algorithms favored quantity over quality; audiences scrolled past forgettable creative.

Our Solution

Emotional storytelling powered by social—impactful, efficient, and truly connective. We blend performance data with creative taste to ship content people actually care about.

Gaa-tha's Vision

Move beyond generic marketing by crafting stories that turn consumers into loyal fans and make brands stand out. From witty campaigns to scroll‑stopping reels, we create work that lasts.

Our Mission

Create content that makes people feel, engage, and stay loyal—because people don’t just buy products; they buy stories. Every deliverable carries a clear outcome: awareness, engagement, or revenue.

Our Principles

Taste over noise
We create work that stands out, not just fits in.
Ethical AI
Technology should amplify creativity, not replace humanity.
Speed with quality
Fast execution without compromising on excellence.
Results that matter
Every campaign is measured by real business impact.