Quick Commerce
Quick Commerce Catalogue & Creative
gaa-tha produces quick commerce catalogue and creative for brands in India: thumbnails built to win in a two-second scroll, titles that state pack size and variant up front, secondary images and attributes to each platform's specifications, combo and multipack strategy, and banner creative for Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon Now and BigBasket.
Last updated 25 September 2026
- Best for
- FMCG, food and beverage, beauty and personal care, home and baby-care brands with 5 to 500 SKUs
- Timeline
- First catalogue batch in 1–2 weeks; ongoing monthly updates
- Engagement model
- Per-SKU or batch pricing for catalogue; monthly retainer for ongoing content
- Channels / platforms
- Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon Now, BigBasket and BB Now
The service
What is Quick Commerce Catalogue & Creative?
Quick commerce catalogue and creative is the product content that makes an SKU findable and clickable inside a 10-minute delivery app: the thumbnail, the title with pack size, secondary images, attributes and description, plus the combo and multipack listings and banner creative around them. On quick commerce the shopper scrolls a grid of small tiles on a phone and decides in about two seconds, so a thumbnail has to show the product, the variant and the size at a glance, and a title has to carry the pack size because that is how people search.
gaa-tha builds this content to each platform's specifications from one master library, so the same SKU looks consistent on Blinkit, Zepto, Instamart, Flipkart Minutes, Amazon Now and BigBasket without six separate shoots. Packshots come from studio photography or AI-assisted production for large catalogues, thumbnails are tested for legibility at grid size, and combo and pack strategy is planned with your margin so the listing that gets the click is also the one that makes money.
Scope
What's included
- Catalogue audit against each platform's image, title and attribute specifications
- Thumbnails designed for grid legibility: product, variant and pack size readable at small sizes
- Titles with pack size, variant and key claim written to match how shoppers search on each platform
- Secondary images: back-of-pack, ingredients or usage, size comparison and benefit callouts
- Attributes, descriptions and category mapping completed for every SKU
- Combo, multipack and pack-size strategy planned with margin and platform price points
- Banner and category-page creative for launches, sale events and quick-commerce ads
- Packshots via studio shoot or AI-assisted production for large or fast-changing ranges
- Master content library so every platform and your own store use the same approved assets
Process
How we work
Five steps, in the order they happen.
Audit and specifications
We review your current listings against each platform's requirements and how competitors in your category appear in the grid.
Pack and combo strategy
Pack sizes, combos and multipacks are planned with your margin and the price points that move on quick commerce.
Shoot and design
Packshots are produced in studio or with AI-assisted production, then thumbnails and secondary images designed and checked at grid size.
Titles and attributes
Titles with pack size, descriptions, attributes and category mapping are written per platform and uploaded or handed over in the platform's template.
Test and refresh
Click-through and conversion are watched after upload, thumbnails revised where they underperform, and new SKUs, combos and festive variants added monthly.
Outputs
Deliverables you receive
- Catalogue audit with platform-by-platform fixes
- Thumbnail and secondary-image sets for every SKU, in each platform's format
- Title, description and attribute sheet per platform
- Combo and pack-size plan with price points
- Banner creative sets for launches and sale events
- Master content library with approved assets
Stack
Tools & platforms
Pricing model. Per-SKU or batch pricing for catalogue creation and a monthly retainer for ongoing updates, scoped to SKU count, platforms and whether a studio shoot is needed.
Good to know
Questions about Q-commerce content
Answer-first, so humans and AI assistants get the point quickly.
One that reads at grid size on a phone: a clean packshot filling the frame, the variant and pack size visible, a plain background that meets the platform's specification and no clutter. Shoppers decide in about two seconds, so the thumbnail's job is recognition, not persuasion.
Because shoppers search and compare by size — 200 g, 1 L, pack of 3 — and the app truncates titles on small tiles, so the size has to come early. Titles that lead with brand, product, variant and pack size are also easier for the platform's search to match.
Yes. Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon Now and BigBasket each have their own dimensions, background and content rules, and listings that break them fail QC or get suppressed. We build from one master file and export to each specification so the SKU stays consistent everywhere.
Deciding which sizes, multipacks and bundles to list so the basket value works for you and the platform: a trial size for first purchase, a regular size for repeat, and a combo or multipack that lifts order value. We plan it with your margin and the price points that move in your category, and check it against what sells on Blinkit, Zepto and Instamart.
Yes. For ranges of dozens to hundreds of SKUs we combine a studio shoot for hero products with AI-assisted packshot production for the long tail, keeping art direction human so everything looks like one brand. This is usually the fastest way to get a full catalogue live without a multi-week shoot.
Yes, where we manage the account, and otherwise we hand over everything in each platform's upload template with a checklist. Either way we recheck the live listings after upload, because platforms crop, compress and reorder images differently.
Review monthly, refresh when a thumbnail underperforms, a pack changes, a festival or season approaches, or the platform updates its template. Combos and seasonal variants usually need new tiles each quarter, and a stale thumbnail is one of the quieter reasons a listing loses rank.
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