From ad leads to real buyers — a B2B snack manufacturer's content and lead engine.
Meta lead campaigns with a self-filtering WhatsApp reply system, a lead-management SOP and tracker, social content and a cinematic product film for a bulk peanut and white-label snacks manufacturer.
- Client
- Ghanshyam Snacks
- Industry
- FMCG manufacturing / B2B
- Location
- Gujarat
- Services
- Meta ads, B2B & export leads, Social media, Reels, Catalogues & decks, Cinema ads
- Channels
- Meta ads, WhatsApp, IndiaMART, Instagram, catalogue
The brief
What the client needed
Ghanshyam Snacks manufactures bulk peanuts and white-label snacks for B2B buyers. Paid campaigns were producing a high volume of leads, but many were fake or low-quality, and the sales team was spending its day filtering rather than selling.
Alongside the lead problem, the brand needed B2B positioning, a proper product catalogue and consistent social content.
What we did
The work, stream by stream
Meta ads & lead generation
Lead campaigns rebuilt with a WhatsApp first-reply system designed so fake leads filter themselves out before a human replies, plus a B2B reply template for IndiaMART enquiries.
Lead-management SOP & tracker
A five-stage pipeline — capture, 24-hour qualification, quote, Day 1/3/7 follow-up, weekly review — with an Excel/Sheets dashboard showing qualification rate, conversion rate, pipeline value and junk percentage by ad source.
Social media
50-post content sets and reel production briefs so the brand's Instagram reads as a manufacturer buyers can trust.
Brand & sales assets
A product catalogue, B2B positioning material and IndiaMART listing assets built to the same visual system.
Cinematic product film
A sand-roasted peanut macro ad sequence — the product as the hero, shot to make a commodity look premium.
Gallery
The work up close
Impact & results
What changed
The lead pipeline now has a qualification step, a follow-up rhythm and a dashboard that shows which ad sources produce buyers and which produce noise. Figures for leads, qualification rate, junk reduction and conversions are published once confirmed from the tracker.
Services used
How to get the same
Meta Ads Agency
Facebook and Instagram ads built around your margins, reported to the rupee.
Explore →Growth MarketingB2B & Export Lead Generation
Qualified buyers for manufacturers and exporters — LinkedIn, targeted ads, B2B marketplaces and a lead system your team will actually use.
Explore →Growth MarketingSocial Media Marketing
Always-on content that builds an audience worth selling to.
Explore →Brand & CreativeReels & Short-form Video
Short-form built to be re-watched — hooks in the first second, retention by design.
Explore →Brand & CreativeCatalogues, Presentations & Sales Kits
The documents your sales team actually uses — catalogues, company profiles, pitch decks and price lists.
Explore →Brand & CreativeCinema & Film Ads
Trailer-grade ads for the big screen, OTT, YouTube and in-store screens.
Explore →