Ghanshyam Snacks: brand strategy, lead and traffic campaigns, and the founder's personal brand.
Branding strategy, marketing, lead-generation and traffic campaigns, founder personal-brand management and founder campaigns, social content, a product film and the website gaa-tha built for a bulk peanut and white-label snacks manufacturer.
gaa-tha is the retainer marketing partner for Ghanshyam Snacks, a Gujarat manufacturer of bulk peanuts and white-label snacks. We handle its branding strategy, lead-generation and traffic campaigns on Meta, a WhatsApp lead-qualification system and tracker, the founder's personal brand and founder campaigns, social content, product films and its website.
- Client
- Ghanshyam Snacks
- Industry
- FMCG manufacturing / B2B
- Location
- Gujarat
- Services
- Marketing strategy, Branding, Meta ads, B2B & export leads, Social media, Reels, AI cloning, Catalogues & decks, Cinema ads, Websites
- Duration
- Ongoing retainer
- Channels
- Meta ads, WhatsApp, IndiaMART, Instagram, LinkedIn, website, catalogue
The partnership
What the brand needed from us
Ghanshyam Snacks manufactures bulk peanuts and white-label snacks for B2B buyers. Paid campaigns were producing plenty of leads, but many were fake or low-quality, the brand was not positioned for the buyers it wanted, and the founder — the company's most credible voice — was not visible online.
The company needed a partner for the whole picture: brand strategy, campaigns that bring real buyers and traffic, a system to qualify them, and a personal brand for the founder that builds trust with distributors and white-label clients.
What we handle
Every channel, under one retainer
Branding strategy
B2B positioning that presents Ghanshyam as a manufacturer buyers can trust, carried through a product catalogue, IndiaMART listing assets and every campaign.
Lead-generation campaigns
Meta lead campaigns rebuilt with a WhatsApp first-reply system that lets fake leads filter themselves out before a human replies, plus a B2B reply template for IndiaMART enquiries.
Traffic campaigns
Traffic campaigns that bring buyers to the website and catalogue, so prospects see the full range before they call.
Lead-management SOP and tracker
A five-stage pipeline — capture, 24-hour qualification, quote, Day 1/3/7 follow-up and weekly review — with a dashboard showing qualification rate, conversion rate, pipeline value and junk percentage by ad source.
Founder personal brand and founder campaigns
Personal-brand management for the founder — positioning, content and founder-led campaigns on Instagram and LinkedIn — so the person behind the factory becomes the brand's strongest proof.
Social media and product films
50-post content sets, reel production briefs, and a cinematic sand-roasted peanut macro film that makes a commodity look premium.
Website — built and managed
We built and manage the Ghanshyam Snacks website as the destination for traffic campaigns and the first stop for B2B buyers.
Proof
Screenshots, creatives and results
Impact & results
What changed
Ghanshyam Snacks now has a brand positioned for B2B buyers, campaigns for both leads and traffic, a pipeline that shows which ad sources produce buyers, and a visible founder. Lead volumes, qualified-lead rate, website traffic and founder content reach are published once confirmed from the tracker and platforms.
Good to know
Questions about our work with Ghanshyam Snacks
gaa-tha handles Ghanshyam Snacks' branding strategy, lead-generation and traffic campaigns, lead qualification system, founder personal brand and founder campaigns, social content, product films and website on a retainer.
A WhatsApp first-reply step lets low-intent and fake leads drop out before a salesperson replies, and a tracker scores every ad source on qualified leads rather than raw volume.
Yes. For Ghanshyam Snacks we manage the founder's personal brand — positioning, content and founder-led campaigns on Instagram and LinkedIn.
Services used
How to get the same
Marketing Strategy & Positioning
Insight before a single pixel — who you serve, why you win, and what success looks like in numbers.
Explore →Brand & CreativeBranding & Brand Identity
The name, look, voice and rules that make a brand recognisable everywhere.
Explore →Growth MarketingMeta Ads Agency
Facebook and Instagram ads built around your margins, reported to the rupee.
Explore →Growth MarketingB2B & Export Lead Generation
Qualified buyers for manufacturers and exporters — LinkedIn, targeted ads, B2B marketplaces and a lead system your team will actually use.
Explore →Growth MarketingSocial Media Marketing
Always-on content that builds an audience worth selling to.
Explore →Brand & CreativeReels & Short-form Video
Short-form built to be re-watched — hooks in the first second, retention by design.
Explore →Brand & CreativeAI Cloning (Digital Spokesperson)
A consent-first digital twin of your founder, so you can publish on-camera videos without shooting every day.
Explore →Brand & CreativeCatalogues, Presentations & Sales Kits
The documents your sales team actually uses — catalogues, company profiles, pitch decks and price lists.
Explore →Brand & CreativeCinema & Film Ads
Trailer-grade ads for the big screen, OTT, YouTube and in-store screens.
Explore →Websites & TechWebsite Design & Development
Fast, accessible, search-ready sites built to turn a click into a customer.
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