Conversion Rate Optimisation (CRO)

The audit takes about two weeks and the first fixes usually go live in the same month. Tests need enough orders to reach a decision, which for most Indian D2C stores means two to six weeks per test, so a meaningful programme runs for at least three months.

For tests, yes — a few hundred orders a month is a practical minimum to reach decisions in reasonable time. Below that, we rely on analytics, recordings and best-practice fixes rather than split tests, and measure before-and-after conversion instead.

Slow mobile pages, product pages that leave buyer questions unanswered, unclear delivery time and COD availability, missing reviews, no reason to add a second item to the cart, and long checkouts. Most stores have three or four of these, and fixing them comes before any testing.

Usually, yes. Every improvement in conversion rate lowers cost per purchase across all channels at once, so a store that converts poorly wastes ad budget. We often run CRO and performance marketing together so that landing pages and ads are improved as one system.

Only where the evidence says to. CRO works within your brand and theme — reordering information, adding trust elements, simplifying steps — and is not a redesign. When a full redesign is the right answer, we say so and scope it separately.

GA4 for the funnel, Microsoft Clarity or Hotjar for heatmaps and recordings, Shopify or WooCommerce features and testing apps for experiments, and review platforms such as Judge.me for social proof. All are set up in your own accounts.