CDS Stores: year-round Meta campaigns, city-wide outdoor and in-store marketing for a gifting retailer.

CDS Stores sells premium sweets, dry fruits, hampers and corporate gifting from stores in Vapi and Valsad. Its year is a series of festive peaks — Ganpati, Raksha Bandhan, Diwali, weddings — and each one is won or lost in the same two cities, on the street, on Instagram and inside the store.

The retailer needed one partner who could keep demand steady between festivals and then turn each season into a city-wide campaign: Meta ads, outdoor and print across both cities, in-store branding and screen content that sells at the counter, and a website that takes hamper and gifting orders. gaa-tha handles all of it on a retainer.