Colortek: rebranding a 25-year coatings manufacturer and building the website to match.
Branding briefs, a rebranding structure with the 'Colortek Veris' direction, a website gaa-tha designed, built and manages, plus SEO/AEO/GEO and social for Colourtech Coating India.
gaa-tha is the branding and website partner for Colortek (Colourtech Coating India), a 25-year industrial coatings manufacturer in Gujarat. We wrote its branding briefs and rebranding structure, set the 'Colortek Veris' sub-brand direction, designed and built its website from scratch, and manage the site, search visibility and social channels.
- Client
- Colortek
- Industry
- Manufacturing / industrial coatings
- Location
- Gujarat
- Services
- Branding, Marketing strategy, Websites, SEO, AEO & GEO, Social media, Catalogues & decks, Copywriting
- Duration
- Ongoing retainer
- Channels
- Website, brand, search (SEO/AEO/GEO), LinkedIn, Instagram, Facebook
The partnership
What the brand needed from us
Colortek (Colourtech Coating India) has 25 years of technical substance — compliance, specialised coating lines and demanding industrial customers. Its online presence undermined it: contradictory figures, broken metadata, duplicate content, no structured data and a slow site. The name also sat in a crowded field of similar-sounding companies.
The company needed a partner to rethink the brand without losing two decades of recognition, then rebuild and run the digital presence so buyers, search engines and AI assistants see the manufacturer as it really is.
What we handle
Every channel, under one retainer
Branding briefs
A seven-page branding brief covering the case for change, naming rationale, identity continuity, discoverability and a phased rollout the company could approve section by section.
Rebranding structure
A naming exercise leading to the 'Colortek Veris' direction: keep the existing wordmark and colour swoosh for continuity, and add a premium sub-brand for the advanced coating range — with a clear brand architecture for parent and product lines.
Website — designed, built and managed
We audited the old site for credibility, brand, SEO/AEO/GEO and UX issues, then designed and built a new website from scratch with clear product lines, accurate company facts and structured data. We publish updates and manage the site on an ongoing basis.
SEO, AEO and GEO
Technical fixes, schema, answer-first product content and consistent company facts so Colortek ranks on Google and can be cited by AI assistants such as ChatGPT, Claude and Gemini.
Company presentation and social
A company presentation for sales meetings and content for LinkedIn, Instagram and Facebook built on the new brand system.
Proof
Screenshots, creatives and results
Impact & results
What changed
Colortek now has a documented brand direction, a rebranding structure it can roll out in phases and a website that matches the quality of its products. Organic traffic, enquiries, AI-search visibility and performance scores are published here once measured.
Good to know
Questions about our work with Colortek
gaa-tha designed and built Colortek's website from scratch after a full credibility, SEO/AEO/GEO and UX audit of the old site, and manages it on an ongoing basis.
Colortek Veris is the premium sub-brand direction gaa-tha proposed for Colortek's advanced coating range, keeping the existing wordmark and colour swoosh for continuity.
We start with a branding brief and naming rationale, keep the recognisable parts of the identity, add a clear brand architecture, and roll the change out in phases across website, presentation and social.
Services used
How to get the same
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