Making a 25-year coatings manufacturer look as advanced as its technology.
A credibility, brand and SEO/AEO/GEO audit, a naming exercise and the 'Colortek Veris' sub-brand direction for Colourtech Coating India.
- Client
- Colortek
- Industry
- Manufacturing / industrial coatings
- Location
- Gujarat
- Services
- Branding, Websites, SEO, AEO & GEO, Social media, Catalogues & decks
- Channels
- Website, brand, LinkedIn, Instagram, Facebook, search
The brief
What the client needed
Colortek (Colourtech Coating India) has 25 years of technical substance — compliance, specialised coating lines, demanding industrial customers. The website undermined it: contradictory figures, broken metadata, duplicate content, no structured data and performance bloat. The brand name also sat in a crowded space of similar-sounding companies.
The brief was to make the company look as advanced online as it is on the factory floor, without losing recognition built over two decades.
What we did
The work, stream by stream
Website audit
A credibility, brand, SEO/AEO/GEO and UX audit that documented every contradiction, broken tag, duplicate page, missing schema and performance issue — with a prioritised fix list.
Brand evolution
A naming exercise leading to the 'Colortek Veris' direction: keep the existing wordmark and colour swoosh for continuity, add a premium sub-brand for the advanced coating range.
Brand brief
A seven-page branding brief covering the case for change, naming rationale, identity continuity, discoverability strategy and a phased rollout the company could approve section by section.
Proposed engagement
Website redesign, a company presentation, LinkedIn, Instagram and Facebook content, and ongoing SEO/AEO/GEO maintenance.
Gallery
The work up close
Impact & results
What changed
Post-launch organic traffic, enquiries and Lighthouse scores are published here once the redesign is live and measured.
Services used
How to get the same
Branding & Brand Identity
The name, look, voice and rules that make a brand recognisable everywhere.
Explore →Websites & TechWebsite Design & Development
Fast, accessible, search-ready sites built to turn a click into a customer.
Explore →Growth MarketingSEO, AEO & GEO
Be the answer — in Google, in AI Overviews and inside ChatGPT, Claude and Gemini.
Explore →Growth MarketingSocial Media Marketing
Always-on content that builds an audience worth selling to.
Explore →Brand & CreativeCatalogues, Presentations & Sales Kits
The documents your sales team actually uses — catalogues, company profiles, pitch decks and price lists.
Explore →