Rebuilding a 200+ SKU snack brand's online store — and its sales engine.
A full Shopify overhaul, a clean 200-SKU catalogue, export-facing creative and a sales-meet kit for Charliee (Baijay International).
- Client
- Charliee
- Industry
- FMCG / packaged snacks
- Location
- Gujarat & Mumbai
- Services
- Shopify stores, Store management, Product photography, Graphic design, Catalogues & decks, AI ads, Tools & automations
- Channels
- Shopify, AI imagery, cinematic product ads, B2B/export creative, field sales material
The brief
What the client needed
Charliee is a large regional snack brand with more than 200 SKUs across namkeen, chikki, khakhra, chips, sweets and bakery. Its online store did not reflect the quality of the products, the catalogue was inconsistent, and the brand needed marketing assets that worked for two very different buyers: domestic consumers and white-label export customers.
The brief was to rebuild the store as a proper sales channel, bring the catalogue under control, and give the field sales team and export desk material they would actually use.
What we did
The work, stream by stream
Shopify website
A full UI/UX audit and overhaul of the store, starting with a homepage prototype and a product-content workbook covering all 200+ SKUs. We rebuilt the product cards and contact page, added a corporate-gifting page and category cover imagery, and built a batch-number lookup tool so customers can check a pack's details. Store handling is ongoing, including bulk MRP updates across categories.
Branding & creative
Category visuals for the store and social, AI-produced product imagery for the long tail of SKUs, and cinematic product ads for launches and festive pushes.
B2B & export creative
Advertising creatives that position Charliee as a white-label manufacturing partner for export buyers, separate in tone and format from the consumer-facing work.
Sales enablement
An annual sales-meet kit for the field team across Gujarat and Mumbai — target workbooks, price lists, a standee and the speech — so the plan for the year was in every rep's hands on day one.
Gallery
The work up close
Impact & results
What changed
The store now carries a complete, consistent catalogue with imagery per category, a gifting route for corporate buyers and tooling that reduces support queries. Impact figures are published here once confirmed from store and sales reports.
Services used
How to get the same
Shopify Store Design & Development
Shopify stores designed for conversion and built for speed — custom themes, custom sections and the checkout integrations Indian D2C brands need.
Explore →D2C EcommerceShopify Store Management & Maintenance
We run your store so you can run your business — uploads, pricing, banners, apps and fixes every month.
Explore →Brand & CreativeEcommerce Product Photography
Product images made to each platform's specs — packshots, lifestyle, infographics and A+ modules.
Explore →Brand & CreativeGraphic Design
Campaign, social, print and packaging design that makes a message clearer, faster and more trustworthy.
Explore →Brand & CreativeCatalogues, Presentations & Sales Kits
The documents your sales team actually uses — catalogues, company profiles, pitch decks and price lists.
Explore →Brand & CreativeAI Ads & AI Ad Shoots
Shoot-quality product and model creatives made with generative AI and human art direction, in days.
Explore →Websites & TechCustom Tools & Automations
Small, purpose-built software that removes manual work — lead trackers, lookups, dashboards and document automation.
Explore →