Charliee: a 360° growth partnership across Shopify, marketplaces, quick commerce and brand campaigns.
gaa-tha runs Charliee's (Baijay International) digital business year-round — the Shopify store we built, Amazon and Flipkart, Blinkit, Zepto and Swiggy Instamart, Meta and Google brand campaigns, creative and sales material for a 200+ SKU snack range.
gaa-tha is the retainer marketing and ecommerce partner for Charliee, a 200+ SKU packaged-snack brand from Gujarat. We designed and built its Shopify website and manage it, run its Amazon and Flipkart accounts, manage quick commerce on Blinkit, Zepto and Swiggy Instamart, and plan its brand campaigns across Meta and Google — one team for every channel.
- Client
- Charliee
- Industry
- FMCG / packaged snacks
- Location
- Gujarat & Mumbai
- Services
- Shopify stores, Store management, Amazon management, Flipkart, Quick commerce, Blinkit management, Zepto management, Instamart management, Quick commerce ads, Meta ads, Google ads, Product photography, AI ads, Catalogues & decks, Tools & automations
- Duration
- Ongoing retainer
- Channels
- Shopify, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, Meta ads, Google ads, B2B/export, field sales
The partnership
What the brand needed from us
Charliee is a large regional snack brand with more than 200 SKUs across namkeen, chikki, khakhra, chips, sweets and bakery, sold through its own website, on Amazon and Flipkart, and on 10-minute delivery apps. Each channel has its own catalogue rules, ad system, pricing pressure and reporting — and the brand also sells white-label to export buyers and through a field sales team in Gujarat and Mumbai.
Charliee did not need another one-off campaign. It needed one partner who could run every digital channel to the same plan, all year: build and handle the website, grow the marketplaces and quick-commerce apps, keep brand campaigns running on Meta and Google, and supply the creative and sales material that ties it together. That is the retainer gaa-tha runs.
What we handle
Every channel, under one retainer
Shopify website — built and managed
We designed and built Charliee's Shopify store from a UI/UX audit and homepage prototype, with a product-content workbook covering all 200+ SKUs, rebuilt product cards, a corporate-gifting page, category cover imagery and a batch-number lookup tool customers use to check a pack's details. We handle the store month to month — product uploads, bulk MRP updates across categories, banners, festive setups and fixes.
Quick commerce: Blinkit, Zepto and Swiggy Instamart
We manage Charliee on the quick-commerce apps end to end: catalogue and thumbnails that win a two-second scroll, pack sizes, dark-store availability, purchase orders, pricing and promotions, and sponsored search, category and banner ads run by SKU and city.
Ecommerce marketplaces: Amazon and Flipkart
Account management for Amazon.in and Flipkart — listings and titles written for search, image stacks, pricing, deals and sale events, Sponsored ads and Flipkart PLA/PCA campaigns, account health and monthly reporting on sales by platform.
Brand campaigns on Meta and Google
Always-on and festive brand campaigns across Facebook, Instagram, Google Search, Performance Max and YouTube — building awareness for the brand and pushing shoppers to the website, the marketplaces and the quick-commerce apps.
Creative, AI product imagery and product films
Category visuals for the store, marketplaces and social; AI-produced product imagery for the long tail of SKUs; and cinematic product ads for launches and festive pushes.
B2B, export and sales enablement
Advertising creative that positions Charliee as a white-label manufacturing partner for export buyers, and an annual sales-meet kit for the field team across Gujarat and Mumbai — target workbooks, price lists, a standee and the speech.
Proof
Screenshots, creatives and results
Impact & results
What changed
Charliee runs every digital channel through one team and one plan: a website built and handled by us, a consistent 200+ SKU catalogue across Shopify, Amazon, Flipkart, Blinkit, Zepto and Swiggy Instamart, and brand campaigns that feed all of them. Growth figures by platform — quick commerce, marketplaces, website orders and campaign results — are published here from platform dashboards as they are confirmed.
Good to know
Questions about our work with Charliee
gaa-tha manages Charliee's ecommerce and quick commerce on a retainer. That covers the Shopify website we built, Amazon and Flipkart account management, and Blinkit, Zepto and Swiggy Instamart catalogue, availability and ads.
We run catalogue and thumbnails, pack-size and pricing decisions, dark-store availability and purchase orders, promotions, and sponsored ads by SKU and city — and report growth platform by platform.
Yes. gaa-tha designed and built Charliee's Shopify website, including the 200+ SKU catalogue, a corporate-gifting page and a batch-number lookup tool, and manages the store every month.
Meta (Facebook and Instagram) and Google (Search, Performance Max and YouTube) for brand campaigns, plus marketplace ads on Amazon and Flipkart and quick-commerce ads on Blinkit, Zepto and Swiggy Instamart.
Services used
How to get the same
Shopify Store Design & Development
Shopify stores designed for conversion and built for speed — custom themes, custom sections and the checkout integrations Indian D2C brands need.
Explore →D2C EcommerceShopify Store Management & Maintenance
We run your store so you can run your business — uploads, pricing, banners, apps and fixes every month.
Explore →MarketplacesAmazon Account Management
Listings, ads, deals, FBA and account health run every week — reported as a P&L, not a screenshot.
Explore →MarketplacesFlipkart Onboarding & Account Management
From Seller Hub registration to Big Billion Days — listings, PLA ads, sale events and claims handled.
Explore →Quick CommerceQuick Commerce Management
Blinkit, Zepto, Instamart, Flipkart Minutes, Amazon Now and BigBasket — run as one operation.
Explore →Quick CommerceBlinkit Account Management
In stock, visible and profitable on Blinkit, reviewed every month.
Explore →Quick CommerceZepto Account Management
Availability, purchase orders, ads and reconciliation on Zepto, handled every week.
Explore →Quick CommerceInstamart Account Management
In stock for the impulse basket on Swiggy Instamart, week after week.
Explore →Quick CommerceQuick Commerce Ads
Search, category and banner ads on Blinkit, Zepto and Instamart, run to a target ROAS.
Explore →Growth MarketingMeta Ads Agency
Facebook and Instagram ads built around your margins, reported to the rupee.
Explore →Growth MarketingGoogle Ads Agency
Be there the moment people search — Search, Shopping, YouTube and Maps campaigns tied to real leads and sales.
Explore →Brand & CreativeEcommerce Product Photography
Product images made to each platform's specs — packshots, lifestyle, infographics and A+ modules.
Explore →Brand & CreativeAI Ads & AI Ad Shoots
Shoot-quality product and model creatives made with generative AI and human art direction, in days.
Explore →Brand & CreativeCatalogues, Presentations & Sales Kits
The documents your sales team actually uses — catalogues, company profiles, pitch decks and price lists.
Explore →Websites & TechCustom Tools & Automations
Small, purpose-built software that removes manual work — lead trackers, lookups, dashboards and document automation.
Explore →