Rentastic Homes: strategy, lead generation and on-ground branding for a multi-city PG brand.
Marketing and offer strategy, lead-generation campaigns and lead conversion, banners and branding at PG locations across cities, a founder-led video series and the website gaa-tha built for Rentastic Homes.
gaa-tha is the marketing partner for Rentastic Homes, a PG and co-living brand operating across cities in India. We set its marketing and offer strategy, run lead-generation campaigns and help convert those leads into tenants, produce the banners and branding at every PG location, created its founder-led video series and built and manage its website.
- Client
- Rentastic Homes
- Industry
- Real estate / PG & co-living
- Location
- Multiple cities, India
- Services
- Marketing strategy, Meta ads, Google ads, Graphic design, Reels, Social media, Copywriting, Websites, Tools & automations
- Duration
- Ongoing retainer
- Channels
- Meta lead ads, Google, Instagram, YouTube, on-site branding, website
The partnership
What the brand needed from us
Choosing a PG is a trust decision made by students, working professionals and parents who have never met the operator. Rentastic Homes runs PGs in more than one city, so it needed demand in every location, offers that filled beds in the right season, and a brand that looked the same on Instagram, on the website and on the building.
The brief was a full partner: strategy, leads, conversion, on-ground branding and the website — run all year, not just at admission season.
What we handle
Every channel, under one retainer
Marketing and offer strategy
Positioning by audience and location, and offer strategies — seasonal offers, referral and early-booking deals — planned around admission and job-joining cycles.
Lead generation and conversion
Lead-generation campaigns that bring enquiries for each property, plus the follow-up process, scripts and tracking that turn those leads into site visits and tenants.
On-ground branding across cities
Banners, signage and branding at the PG locations across cities, so every property looks like one brand and the building itself sells.
Sales and operations material
A Girls PG brochure covering rooms, safety, food, rules and pricing in a format parents can forward, and a tenant check-out form so move-outs are documented the same way every time.
Founder-led content
A 15-episode founder series — scripts and a branded script book — for Instagram and YouTube so the founder can record in batches and build trust before the first call.
Website — built and managed
We built and manage the Rentastic Homes website, with property pages and enquiry routes that feed the lead process.
Proof
Screenshots, creatives and results
Impact & results
What changed
Rentastic Homes runs strategy, leads, conversion, on-ground branding, content and the website through one team, with the same brand at every location. Leads, conversion, occupancy and cost per lead are published once confirmed.
Good to know
Questions about our work with Rentastic Homes
gaa-tha runs Rentastic Homes' marketing on a retainer — strategy and offers, lead-generation campaigns and lead conversion, on-ground branding at PG locations across cities, founder-led video content and the website.
We run location-targeted lead campaigns, answer the trust questions with brochures and founder content, and set up a follow-up process and tracker that converts enquiries into site visits and tenants.
Services used
How to get the same
Marketing Strategy & Positioning
Insight before a single pixel — who you serve, why you win, and what success looks like in numbers.
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