Instagram content that drives collectors to the store and the website.
Social strategy, content production and storefront policies for a trading-card-game and hobbies retailer in Canada — our international case.
- Client
- New Rave
- Industry
- Retail (physical + online) / TCG & hobbies
- Location
- Canada
- Services
- Social media, Graphic design, AI ads, Copywriting
- Channels
- Instagram, website
The brief
What the client needed
New Rave (newrave.ca) sells trading-card games and hobby products from a physical store and a website. The community is knowledgeable and fast-moving: launches, pre-orders and singles matter, and generic retail content is ignored.
The brief was to grow footfall in the store and sales on the website with Instagram content that spoke to collectors, plus the storefront policies a serious TCG retailer needs.
What we did
The work, stream by stream
Social strategy
Four content pillars: new launches and pre-orders, card features and USPs, direct brand promotion, and witty community posts that collectors actually share.
Content production
Static and carousel posts built on the retailer's supplied product mockups and brand assets, with AI-generated visual frames — never third-party card artwork — so every post stayed on-brand and cleared for use.
Website support
A full storefront policy set written for the category: shipping, in-store pickup, pre-orders, TCG singles, fraud prevention and grading.
Gallery
The work up close
Impact & results
What changed
Impact figures — follower growth, engagement, website sessions from Instagram, pre-order volume and store footfall — are published once confirmed with the client.
Services used
How to get the same
Social Media Marketing
Always-on content that builds an audience worth selling to.
Explore →Brand & CreativeGraphic Design
Campaign, social, print and packaging design that makes a message clearer, faster and more trustworthy.
Explore →Brand & CreativeAI Ads & AI Ad Shoots
Shoot-quality product and model creatives made with generative AI and human art direction, in days.
Explore →Brand & CreativeCopywriting & Content Writing
Words that sell and rank — website copy, listings, ad copy, scripts and articles.
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