New Rave: campaigns across Canada, a managed website and product data for a trading-card retailer.
Marketing strategy, campaigns across Canada, Instagram content, product scraping for the catalogue and the newrave.ca website gaa-tha manages — our international retainer.
gaa-tha is the marketing partner for New Rave, a trading-card-game and hobbies retailer in Canada. We plan its marketing strategy, run its campaigns across Canada, produce its Instagram content, handle product scraping to keep the online catalogue current, and manage the newrave.ca website including its storefront policies.
- Client
- New Rave
- Industry
- Retail (physical + online) / TCG & hobbies
- Location
- Canada
- Services
- Marketing strategy, Meta ads, Social media, Websites, Tools & automations, Graphic design, AI ads, Copywriting
- Duration
- Ongoing retainer
- Channels
- Meta ads, Instagram, website, product data
The partnership
What the brand needed from us
New Rave (newrave.ca) sells trading-card games and hobby products from a physical store and a website in Canada. The community is knowledgeable and fast-moving: launches, pre-orders and singles matter, catalogues change weekly, and generic retail content is ignored.
The retailer needed a partner who could run strategy, campaigns, content and the website together from India for a Canadian market — and keep a large, changing product catalogue accurate.
What we handle
Every channel, under one retainer
Marketing strategy
A plan built around launches, pre-orders and the collector community, with four content pillars: new launches and pre-orders, card features, direct brand promotion and witty community posts collectors actually share.
Campaigns across Canada
Paid campaigns targeted across Canada to drive website orders, pre-orders and store visits, timed to product launches.
Website — managed
We manage the newrave.ca website, including a full storefront policy set written for the category: shipping, in-store pickup, pre-orders, TCG singles, fraud prevention and grading.
Product scraping and catalogue data
Product scraping and data preparation so new releases and product details reach the website quickly and accurately.
Instagram content
Static and carousel posts built on the retailer's product mockups and brand assets, with AI-generated visual frames — never third-party card artwork — so every post stays on-brand and cleared for use.
Proof
Screenshots, creatives and results
Impact & results
What changed
New Rave runs strategy, Canada-wide campaigns, content, product data and its website through one team. Website sessions, online orders, pre-order volume and follower growth are published once confirmed with the client.
Good to know
Questions about our work with New Rave
Yes. New Rave is a trading-card retailer in Canada; gaa-tha runs its marketing strategy, campaigns across Canada, Instagram content, product scraping and website.
We manage the newrave.ca website and its product data, and wrote its storefront policies for shipping, pickup, pre-orders, TCG singles, fraud prevention and grading.
Services used
How to get the same
Marketing Strategy & Positioning
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