Chikki & Namkeen
Charliee
A snack brand needs a wordmark with a crunch. We gave Charliee an energetic, moreish script with a confident blue swoosh — a name that's as easy to reach for as the chikki in the jar.
The roster · Nº 01
Brands, lit up.
Real identities, real colours, real businesses. One obsession: make every one of them impossible to miss.
How we do it · Nº 02
Blank page
Blank page
to brand.
No secret sauce — just a stubborn process. Six moves, every time.
01
Listen for the accent
Every brand mumbles before it speaks. We find the voice already in there — in how you talk to customers, what you're proud of, what you'd never say.
02
Name the obsession
The two or three things your brand can't shut up about. Nail those and the strategy writes itself.
03
Draw the mark
A logo isn't art — it's a signature that survives a 16-pixel favicon and a forty-foot hoarding, and still looks unmistakably like you.
04
Set the voice
Type, tone, colour, the rhythm of a sentence. How the brand texts, argues and flirts. Most agencies stop at the logo. We start here.
05
Build the system
A kit anyone on your team can pick up and wield — colours, type scale, rules of the road — without ringing us at midnight.
06
Bring it to light
Then we put it where eyes are. The good ones get noticed. The numbers follow — they always do.
In their own light · Nº 03
A few brands,
A few brands,
in their own words.
Where the logo, the type and the story meet — a handful of identities we're especially proud of.
Industrial Machinery
Nirav Machines India
Heavy engineering, set with the tolerances of a machined part. Bold green-and-red letterforms and an interlocked NM monogram say one thing before you read a word: precision.
Sweets & Chaat · Since 1994
Madhuram
Three decades of mithai deserve a serif as rich as the sweets. A red-and-saffron diamond, Devanagari and English side by side — heritage that still feels fresh on the shelf.
Café & Bites
Sipss & Bitess
Drinks in teal, bites in orange — an identity you can almost taste. A playful two-tone wordmark with a glass and a burger that makes the menu feel like a treat.
Farsan & Sweets Mart
Saurashtra
Gujarati farsan, proud as a Gir lion. A warm orange serif under a rising-sun emblem — heritage snacks made to look as hearty as they taste.
Study Abroad · Since 2008
NITS Overseas
Seventeen years of sending students across the world, in a wordmark that already has its visa stamped. Confident blue-and-red type that reads as trusted, established, ready for departure.
Your brand's out there. Let's bring it to light.