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The People— Behind the Plot —Est. 2024Crafting Tales

India-rooted.Global-minded.

Two storytellers, one obsession — turning brand moments into movements.

The founders · Nº 01

Meet the makers

Abhishek Khuthiya, Co-Founder & CEO of gaa-tha
Founder 01 · CEO

Abhishek Khuthiya

The Strategist

A business analyst turned brand storyteller, Abhishek drives gaa-tha's marketing magic. With a background in international business and an obsession with brand psychology, he makes sure every campaign is built on insight and impact.

Founder 02 · CTO

Getansh Savla

The Creative Mind

A finance expert who traded spreadsheets for storytelling, Getansh crafts gaa-tha's most memorable campaigns. His expertise in marketing and consumer behaviour makes sure every piece of content connects, engages and converts.

Getansh Savla, Co-Founder & CTO of gaa-tha
The origin · Nº 02

How gaa-tha began

01

Our Story

Between late-night brainstorming and global campaign deep-dives, we cracked the formula: emotion + storytelling + social media. We built gaa-tha to turn brand moments into movements — mixing taste, rigour and speed.

02

The Problem

Brands craved engagement and loyalty but were lost in the digital noise. Algorithms favoured quantity over quality, and audiences scrolled past forgettable creative.

03

Our Solution

Emotional storytelling powered by social — impactful, efficient and truly connective. We blend performance data with creative taste to ship content people actually care about.

04

The Vision

Move beyond generic marketing by crafting stories that turn consumers into loyal fans and make brands stand out. From witty campaigns to scroll-stopping reels, we create work that lasts.

05

Our Mission

Create content that makes people feel, engage and stay loyal — because people don't just buy products; they buy stories. Every deliverable carries a clear outcome: awareness, engagement or revenue.

Why brands stay · Nº 03

The Manifesto

01

Anyone can be loud. We make you impossible to ignore.

Taste over noise, always. Your audience scrolls past a thousand ads a day — ours are the ones their thumb stops for.

02

AI does the heavy lifting. Humans do the heart.

We ship in days what others "circle back" on for months — without losing the goosebumps. Robots can't feel those. Yet.

03

Likes don't pay rent. Results do.

50M+ reach, 100+ campaigns, clients who renew. We make people feel things — then we make the numbers prove it.

04

Your win is our portfolio.

We only look good when you do. So we obsess over your growth like it's our own — because it literally is.