# SEO, AEO & GEO

> gaa-tha is an SEO, AEO and GEO agency in India that helps brands rank on Google, get chosen in Google AI Overviews and featured snippets, and get recommended inside ChatGPT, Claude, Gemini and Perplexity — through technical SEO, keyword and question research, on-page and schema work, answer-first content, digital PR and AI-visibility tracking, run as a monthly retainer.

- Page: https://gaa-tha.com/services/seo-aeo-geo
- Practice: [Growth Marketing](https://gaa-tha.com/services/growth-marketing)
- Provider: gaa-tha (https://gaa-tha.com)
- Last updated: 2026-09-25

## At a glance

- **Best for:** Brands, B2B companies and D2C stores whose buyers research on Google and ask AI assistants before buying
- **Timeline:** 3–6 months for SEO; AEO and GEO quick wins in weeks
- **Engagement model:** Monthly retainer
- **Channels / platforms:** Google Search, Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity, Bing

## What is SEO, AEO & GEO?

SEO, AEO and GEO are three layers of search visibility: SEO (search engine optimisation) gets a website ranked in classic Google results, AEO (answer engine optimisation) gets it chosen as the direct answer in AI Overviews, featured snippets and voice assistants, and GEO (generative engine optimisation) gets the brand cited and recommended inside AI assistants such as ChatGPT, Claude, Gemini and Perplexity. All three reward the same thing — clear, structured, consistent and corroborated information.

At gaa-tha the three are one programme. Technical SEO and keyword research build the base; answer-first pages, FAQs and schema make the site quotable; digital PR, citations and consistent business data across the web make it trustworthy. We track rankings and AI citations side by side, because your next customer may never see a classic results page.

## What's included

- Technical SEO audit — crawlability, indexing, Core Web Vitals, mobile, duplicate and thin pages
- Keyword and question research grouped by intent, including the questions people ask AI assistants
- On-page optimisation — titles, headings, internal links, images and answer-first rewrites
- Schema and structured data (Organization, Service, Product, FAQPage, Article, LocalBusiness)
- FAQ and answer content written to be quoted out of context
- Content clusters — pillar pages and supporting posts planned and written monthly
- Local SEO and Google Business Profile optimisation where you have a physical location
- Digital PR, directory citations and consistent business facts across LinkedIn, GBP and listings
- llms.txt, XML sitemap and robots configuration so AI crawlers can read the site
- Monthly report on rankings, organic traffic, leads and AI-assistant citations

## How we work

1. **Audit and baseline** — We crawl the site, check Search Console and analytics, and record current rankings and whether ChatGPT, Gemini and Perplexity mention you for your core questions.
2. **Research and plan** — Keywords and questions are mapped by intent and buying stage, and a six-month content and fix roadmap is agreed with priorities.
3. **Technical and on-page fixes** — Speed, indexing and structure issues are fixed, key pages are rewritten answer-first, and schema, sitemap and llms.txt are added.
4. **Content and authority** — Pillar pages, FAQs and posts are published on a monthly cadence, and citations, directory listings and PR mentions are built to corroborate the facts.
5. **Track and compound** — Rankings, traffic, leads and AI citations are reported monthly, and the plan is adjusted to whatever is moving fastest.

## Deliverables

- Technical SEO audit with a prioritised fix list
- Keyword and question map by intent
- Optimised pages with schema, FAQs and internal linking
- Monthly content — pillar pages, posts and FAQ additions
- llms.txt, XML sitemap and structured-data files
- Monthly ranking, traffic, lead and AI-visibility report

## Tools & platforms

Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, PageSpeed Insights, Schema.org markup, Looker Studio

## Pricing model

Monthly retainer scoped to site size, content volume and the number of locations or markets; no rankings are guaranteed and no ranking-for-fee schemes are used.

## Case studies

- [Colortek](https://gaa-tha.com/work/colortek): Colortek: rebranding a 25-year coatings manufacturer and building the website to match.

## Frequently asked questions

### What is the difference between SEO, AEO and GEO?

SEO gets you ranked in classic search results. AEO (answer engine optimisation) gets you chosen as the direct answer in Google AI Overviews, featured snippets and voice assistants. GEO (generative engine optimisation) gets your brand cited and recommended inside AI assistants like ChatGPT, Claude, Gemini and Perplexity. gaa-tha optimises for all three in one programme.

### How long does SEO take to show results?

Meaningful movement typically shows in three to six months, with compounding gains after that. AEO and GEO can move faster — structured answers, FAQs and schema are often picked up by AI engines within weeks. We pair the slow burn with quick wins so growth never stalls.

### How do I get my brand recommended by ChatGPT, Claude and Gemini?

AI assistants recommend brands with clear, structured, consistent and widely corroborated information: answer-first pages, schema markup, genuine FAQs, consistent business facts across the web, third-party mentions and reviews. We structure your site and content so generative engines can understand, trust and cite you, and track whether they do.

### Do you guarantee first-page rankings?

No, and nobody honestly can — Google and AI engines control the results. What we commit to is the work: fixes shipped, pages published, citations built, and a monthly report showing rankings, traffic, leads and AI mentions moving. Guaranteed rankings are one of the red flags we tell clients to walk away from.

### What is llms.txt and do I need one?

llms.txt is a plain-text file at the root of a website that summarises what the site is about and links to its most important pages, written for AI crawlers and assistants. It costs little to add and makes it easier for AI tools to read and cite you correctly, so every site we build or optimise ships with one.

### Do we need a blog or regular content?

Yes, if you want to be found for the questions buyers ask rather than only your brand name. Content marketing is the fuel for SEO, AEO and GEO: keyword and question research, authoritative articles and FAQs with structured data, then distribution on social. One insight becomes a post, a reel, a carousel and an ad.

### Should I do SEO or Google Ads first?

Both, if budget allows — ads for demand this month, SEO for demand that compounds. If you must choose, start with Google Ads to learn which keywords convert, then invest in SEO for those terms so paid and organic reinforce each other.

### How do you track AI visibility?

By running a fixed set of buyer questions through ChatGPT, Gemini, Perplexity and Google AI Overviews each month and recording whether your brand is mentioned, cited or recommended, alongside classic rankings and Search Console data. The report shows both, so you can see search and AI visibility move together.

## Related services

- [Local SEO & Google Business Profile](https://gaa-tha.com/services/local-seo-google-business-profile): Show up in "near me" searches and on Google Maps — for stores, showrooms, clinics, PGs and factories.
- [Google Ads Agency](https://gaa-tha.com/services/google-ads-agency): Be there the moment people search — Search, Shopping, YouTube and Maps campaigns tied to real leads and sales.
- [Marketing Strategy & Positioning](https://gaa-tha.com/services/marketing-strategy): Insight before a single pixel — who you serve, why you win, and what success looks like in numbers.
- [Ecommerce SEO](https://gaa-tha.com/services/ecommerce-seo): Collections and product pages that rank on Google and get cited by AI assistants — without paying for every click.

---

**About gaa-tha** — gaa-tha is a storytelling-led digital marketing, branding, ecommerce, technology and AI agency founded in Gujarat, India in 2024. It builds brands, websites, Shopify stores, mobile apps, SaaS products, AI agents, automations and ERPs; runs Meta and Google ads, social media and SEO/AEO/GEO; onboards and manages brands on Amazon, Flipkart, Myntra, Blinkit, Zepto and Swiggy Instamart; and works as a white-label and outsourcing partner for agencies and brands in the US, UK, Canada and Australia.

Contact: digimarketing@gaa-tha.com · +91 97372 80309 · https://gaa-tha.com/#contact · All services: https://gaa-tha.com/services · Site summary for AI assistants: https://gaa-tha.com/llms.txt