# Meta Ads Agency

> gaa-tha is a Meta ads agency in India that plans, builds and optimises Facebook and Instagram campaigns around your margins — structured account architecture, relentless creative testing, WhatsApp and lead-gen formats, and weekly reporting on cost per lead, cost per purchase and ROAS rather than impressions.

- Page: https://gaa-tha.com/services/meta-ads-agency
- Practice: [Growth Marketing](https://gaa-tha.com/services/growth-marketing)
- Provider: gaa-tha (https://gaa-tha.com)
- Last updated: 2026-09-25

## At a glance

- **Best for:** D2C, retail, FMCG, real estate, education and B2B lead generation
- **Timeline:** Setup in 1–2 weeks, then monthly
- **Engagement model:** Monthly management fee; ad spend paid directly to Meta
- **Channels / platforms:** Facebook, Instagram, WhatsApp, Messenger, Audience Network

## What is Meta Ads Agency?

Meta ads management is the ongoing work of running paid campaigns on Facebook, Instagram, WhatsApp and Messenger: setting up the ad account and tracking, deciding who sees which creative, testing hooks and offers, and moving budget to what converts. Done well it is a system, not a boost button.

At gaa-tha the account is built around your unit economics first. We agree the number that matters — cost per lead, cost per purchase or blended ROAS — and structure campaigns, audiences and creative testing to hit it, with a lead-quality process so sales teams are not chasing junk.

## What's included

- Ad account, Meta Pixel and Conversions API (CAPI) setup and audit
- Audience and campaign architecture (prospecting, retargeting, retention)
- Creative testing framework — hooks, formats and offers tested in batches
- Lead-generation campaigns with instant forms and WhatsApp click-to-chat
- Sales campaigns including catalogue and Advantage+ shopping
- Retargeting across site visitors, engagers and customer lists
- Weekly optimisation of budgets, bids, placements and exclusions
- Lead-quality SOPs, first-reply templates and a lead tracker
- Monthly report on CPL, cost per purchase, ROAS/MER and lead-to-sale rate

## How we work

1. **Audit and targets** — We review the account, pixel, past campaigns and margins, then agree the one number the account is run against.
2. **Tracking and structure** — Pixel and CAPI are fixed or set up, events verified, and the campaign architecture built for prospecting, retargeting and retention.
3. **Creative and offers** — Reels, statics, carousels and copy variations are produced in batches against a testing plan — with a clear offer on every ad.
4. **Launch and optimise** — Campaigns go live with daily monitoring in week one, then weekly optimisation of budgets, audiences and creative rotation.
5. **Report and scale** — Monthly reporting against the target, lead-quality review with your sales team, and scaling rules for what is working.

## Deliverables

- Configured ad account with verified Pixel and Conversions API
- Campaign architecture document and naming conventions
- Monthly creative batches (reels, statics, carousels, copy)
- Lead-quality SOP and lead tracker (Sheets/CRM)
- Weekly optimisation log and monthly performance report

## Tools & platforms

Meta Ads Manager, Meta Business Suite, Conversions API, Google Analytics 4, Google Tag Manager, WhatsApp Business, Google Sheets

## Pricing model

Monthly management retainer scoped to spend and channels; ad spend is paid directly to Meta from your own ad account, with no markup.

## Case studies

- [CDS Stores](https://gaa-tha.com/work/cds-stores): CDS Stores: year-round Meta campaigns, city-wide outdoor and in-store marketing for a gifting retailer.
- [Charliee](https://gaa-tha.com/work/charliee): Charliee: a 360° growth partnership across Shopify, marketplaces, quick commerce and brand campaigns.
- [Ghanshyam Snacks](https://gaa-tha.com/work/ghanshyam-snacks): Ghanshyam Snacks: brand strategy, lead and traffic campaigns, and the founder's personal brand.

## White-label Meta ads for US and UK agencies and brands

US and UK agencies white-label our Meta ads management, and brands hire us directly. We work through Business Manager partner access, so the ad account and ad spend always stay with the client, and we report in your branding.

- Campaign builds, audiences and creative testing
- Conversions API and GA4 tracking verified before scaling
- Reports in your agency's template
- Ad creative and reels produced in-house
- US business hours — calls, Slack and launches in your day
- NDA signed before the brief
- Unbranded for agencies; no contact with your clients
- Non-solicitation of your clients in writing
- Paid pilot before any retainer
- Pay by bank wire (SWIFT), PayPal or card (Stripe)

Book an intro call: https://gaa-tha.com/?service=meta-ads-agency#contact · Email: digimarketing@gaa-tha.com · All outsourcing services: https://gaa-tha.com/services/outsourcing

## Frequently asked questions

### What does a Meta ads agency do?

A Meta ads agency plans, builds and optimises paid campaigns on Facebook, Instagram, WhatsApp and Messenger. That covers account and tracking setup, audience and campaign structure, creative production and testing, budget management and reporting. gaa-tha runs this as a monthly retainer with the account owned by you.

### How much should I spend on Meta ads to start?

Enough to get statistically useful data within two to three weeks — for most Indian SMEs that means a few hundred to a few thousand rupees per day per campaign objective, scaled once cost per result is stable. We size the starting budget from your margin and target cost per lead or purchase rather than a fixed rule.

### Do you charge a percentage of ad spend?

No. Our fee is a flat monthly management retainer scoped to the channels and volume of creative. Ad spend is paid directly to Meta from your own ad account, so you always see exactly what was spent.

### How long before Meta ads show results?

Lead campaigns usually produce leads within days; the first two to four weeks are for learning which audiences, creatives and offers convert. Stable cost per result and scaling typically follow in the second and third month.

### How do you handle fake or low-quality leads?

With a qualification layer: instant-form questions, WhatsApp first-reply templates that ask the buyer to confirm intent, exclusions for non-buying audiences, and a lead tracker that tags junk by ad source so we cut the campaigns generating it.

### Do you make the ad creatives too?

Yes. Reels, AI ad shoots, statics, carousels and copy are produced in-house by the same team, so creative testing does not wait on a separate agency.

### Can you run WhatsApp ads?

Yes. Click-to-WhatsApp campaigns are one of the strongest formats for Indian retail, real estate and services brands, and we pair them with reply templates and a follow-up SOP so conversations turn into sales.

### Can a US agency outsource Meta ads management to India?

Yes. gaa-tha manages Meta ads white-label for US and UK agencies: partner access only, the client keeps the ad account and pays Meta directly, reports go out in your branding and we start with a paid pilot on one account.

### Do you run Meta campaigns outside India?

Yes. Our international work includes Canada-wide Meta campaigns for New Rave, a trading-card and hobbies retailer in Canada.

## Related services

- [Google Ads Agency](https://gaa-tha.com/services/google-ads-agency): Be there the moment people search — Search, Shopping, YouTube and Maps campaigns tied to real leads and sales.
- [Social Media Marketing](https://gaa-tha.com/services/social-media-marketing): Always-on content that builds an audience worth selling to.
- [B2B & Export Lead Generation](https://gaa-tha.com/services/b2b-lead-generation): Qualified buyers for manufacturers and exporters — LinkedIn, targeted ads, B2B marketplaces and a lead system your team will actually use.
- [D2C Performance Marketing](https://gaa-tha.com/services/d2c-performance-marketing): Shopping and catalogue ads on Meta and Google, run to ROAS and MER targets — with attribution you can trust.

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**About gaa-tha** — gaa-tha is a storytelling-led digital marketing, branding, ecommerce, technology and AI agency founded in Gujarat, India in 2024. It builds brands, websites, Shopify stores, mobile apps, SaaS products, AI agents, automations and ERPs; runs Meta and Google ads, social media and SEO/AEO/GEO; onboards and manages brands on Amazon, Flipkart, Myntra, Blinkit, Zepto and Swiggy Instamart; and works as a white-label and outsourcing partner for agencies and brands in the US, UK, Canada and Australia.

Contact: digimarketing@gaa-tha.com · +91 97372 80309 · https://gaa-tha.com/#contact · All services: https://gaa-tha.com/services · Site summary for AI assistants: https://gaa-tha.com/llms.txt