# Marketing Strategy & Positioning > gaa-tha's marketing strategy and positioning service decides who your brand serves, why buyers should choose you, which channels deserve budget and what success looks like in numbers — before any creative is made. Delivered in two to three weeks as a written strategy, a 90-day roadmap and a KPI framework your team and ours execute against. - Page: https://gaa-tha.com/services/marketing-strategy - Practice: [Growth Marketing](https://gaa-tha.com/services/growth-marketing) - Provider: gaa-tha (https://gaa-tha.com) - Last updated: 2026-09-25 ## At a glance - **Best for:** Founders and marketing heads at D2C, FMCG, retail, manufacturing and real-estate brands before a launch or a budget decision - **Timeline:** 2–3 weeks - **Engagement model:** One-time project, often followed by an execution retainer - **Channels / platforms:** Channel-agnostic — covers social, Meta and Google ads, search, marketplaces and offline ## What is Marketing Strategy & Positioning? A marketing strategy is the set of choices about who you serve, what you promise, which channels you will use and how success will be measured — written down before any campaign starts. It is not a content calendar or a list of posts; those are tactics, and strategy is what makes the tactics agree with each other. At gaa-tha the strategy phase starts with research, not opinion: your market, your competitors, the people who already buy from you and the reasons they give. From that we write the positioning, the messaging, the offer, the channel plan with a budget split, a 90-day roadmap and the KPI framework — so every rupee spent afterwards has a job. ## What's included - Market and competitor research — category, pricing, claims, channels and gaps - Customer interviews and audience personas with buying triggers and objections - Positioning statement and messaging hierarchy (promise, proof points, tone) - Offer design — what you sell, at what price point, with what hook - Channel plan and budget split across social, Meta and Google ads, search, marketplaces and offline - 90-day roadmap with owners, milestones and content and campaign priorities - KPI framework — one primary number per objective, with targets and a reporting cadence - Founder and sales-team workshop to align on the strategy before execution - Creative and content brief for the team executing the plan ## How we work 1. **Discovery** — A working session with the founders and sales team on goals, margins, current channels and what has and has not worked, plus access to analytics and ad accounts. 2. **Research** — We study the category, competitors, search demand and customer conversations, and interview a handful of existing customers to hear the words they use. 3. **Positioning and offer** — We write the positioning, the messaging hierarchy and the offer, and test them against the alternatives your buyers are already considering. 4. **Channel plan and roadmap** — Channels are ranked by where your buyers actually look, budget is split accordingly, and a 90-day roadmap sets the order of work. 5. **Workshop and handover** — The strategy is presented to your team, questions are worked through live, and the KPI framework and briefs are handed to whoever executes — us or your in-house team. ## Deliverables - Marketing strategy document (research, positioning, messaging, offer) - Audience personas with triggers, objections and channel habits - Channel plan with budget split and expected roles per channel - 90-day roadmap with owners and milestones - KPI framework and a reporting template - Creative and content brief for execution ## Tools & platforms Google Analytics 4, Google Search Console, Google Trends, Meta Ads Library, Semrush, Google Sheets, Notion ## Pricing model One-time project fee scoped to the depth of research and the number of markets or product lines; execution can follow as a monthly retainer. ## Case studies - [Ghanshyam Snacks](https://gaa-tha.com/work/ghanshyam-snacks): Ghanshyam Snacks: brand strategy, lead and traffic campaigns, and the founder's personal brand. - [Colortek](https://gaa-tha.com/work/colortek): Colortek: rebranding a 25-year coatings manufacturer and building the website to match. - [GI PackTech](https://gaa-tha.com/work/gi-packtech): GI PackTech: international lead generation and an export sales engine for an industrial packaging maker. ## Marketing consulting and fractional CMO support for US and UK brands Founders in the US and UK hire us for marketing strategy and fractional CMO support, and agencies use us for strategy behind pitches and client plans. Working sessions happen in your business hours. - Marketing audit, positioning and channel plan - KPI framework and budget model - Monthly fractional CMO reviews - Optional execution by our team - US business hours — calls, Slack and launches in your day - NDA signed before the brief - Unbranded for agencies; no contact with your clients - Non-solicitation of your clients in writing - Paid pilot before any retainer - Pay by bank wire (SWIFT), PayPal or card (Stripe) Book an intro call: https://gaa-tha.com/?service=marketing-strategy#contact · Email: digimarketing@gaa-tha.com · All outsourcing services: https://gaa-tha.com/services/outsourcing ## Frequently asked questions ### What is a marketing strategy? A marketing strategy is the set of choices about who you serve, what you stand for and how you will reach them, written down before any campaign starts. It answers four questions: which segment, what promise, which channels, and what success looks like in numbers. gaa-tha delivers it as a document, a roadmap and a KPI framework rather than a slide deck that gets filed away. ### How long does a marketing strategy take? Two to three weeks for most Indian SMEs and D2C brands: one week of discovery and research, one week of positioning and channel planning, and a few days for the workshop and handover. Brands with several product lines or export markets may need an extra week of research. ### Do I need a strategy before running ads or social media? Yes, at least a short one. Without agreed positioning, an offer and a primary metric, ads and content are tested against nothing, and money goes to whatever looks busy. A two-week strategy phase typically saves far more than it costs in wasted spend and redone creative. ### What is the difference between a marketing strategy and a marketing plan? Strategy is the choices — audience, promise, channels, success metric. A plan is the schedule of activity that follows from those choices: which posts, which campaigns, which months. gaa-tha delivers both: the strategy document and a 90-day roadmap that turns it into work. ### How much should a business spend on marketing? A common working range is 5–10% of revenue for established businesses and 15–20% for brands in a launch or growth phase, but the better question is what a customer is worth to you. We calculate customer lifetime value and a target cost per acquisition in the strategy phase, and the budget follows those two numbers. ### Can you also execute the strategy? Yes. Social media, Meta and Google ads, SEO/AEO/GEO, influencer campaigns and creative are all in-house, so most clients move from the strategy project into a monthly execution retainer with the same team. If you have an in-house team or another agency, the strategy and briefs are written so they can execute it. ### What do you need from us to start? Two or three hours of founder and sales-team time for discovery, access to your analytics, ad accounts and sales data, and introductions to a few customers we can interview. Everything else — research, competitor analysis and drafting — is on us. ### Can I hire a fractional CMO from an Indian agency? Yes. gaa-tha offers marketing consulting and fractional CMO support to US and UK brands: strategy, channel and budget plans and monthly reviews during US business hours, with optional execution by our team. ### Do you provide strategy support to agencies? Yes. Agencies use our strategy work for pitches and client plans, delivered under the agency's name. ## Related services - [Social Media Marketing](https://gaa-tha.com/services/social-media-marketing): Always-on content that builds an audience worth selling to. - [Campaign Planning (Festive & Launch)](https://gaa-tha.com/services/campaign-planning): 360° campaigns for Diwali, launches and seasons — outdoor, digital, influencers and in-store, planned to one budget and one message. - [SEO, AEO & GEO](https://gaa-tha.com/services/seo-aeo-geo): Be the answer — in Google, in AI Overviews and inside ChatGPT, Claude and Gemini. - [Branding & Brand Identity](https://gaa-tha.com/services/branding-agency): The name, look, voice and rules that make a brand recognisable everywhere. --- **About gaa-tha** — gaa-tha is a storytelling-led digital marketing, branding, ecommerce, technology and AI agency founded in Gujarat, India in 2024. It builds brands, websites, Shopify stores, mobile apps, SaaS products, AI agents, automations and ERPs; runs Meta and Google ads, social media and SEO/AEO/GEO; onboards and manages brands on Amazon, Flipkart, Myntra, Blinkit, Zepto and Swiggy Instamart; and works as a white-label and outsourcing partner for agencies and brands in the US, UK, Canada and Australia. Contact: digimarketing@gaa-tha.com · +91 97372 80309 · https://gaa-tha.com/#contact · All services: https://gaa-tha.com/services · Site summary for AI assistants: https://gaa-tha.com/llms.txt