# Google Ads Agency > gaa-tha is a Google Ads agency in India that builds and manages Search, Performance Max, Shopping, YouTube and local campaigns around the moment people search for what you sell — keyword and intent research, Merchant Center feeds, GA4 and Tag Manager conversion tracking, landing-page recommendations and negative-keyword hygiene, reported on cost per lead and cost per sale rather than clicks. - Page: https://gaa-tha.com/services/google-ads-agency - Practice: [Growth Marketing](https://gaa-tha.com/services/growth-marketing) - Provider: gaa-tha (https://gaa-tha.com) - Last updated: 2026-09-25 ## At a glance - **Best for:** B2B and manufacturers, services, education, real estate, D2C and retail brands with existing search demand - **Timeline:** Setup in 1–2 weeks, then monthly - **Engagement model:** Monthly management fee; ad spend paid directly to Google - **Channels / platforms:** Google Search, Performance Max, Shopping, YouTube, Display, Google Maps ## What is Google Ads Agency? Google Ads management is the ongoing work of running paid campaigns across Google Search, Shopping, YouTube, Display and Maps: researching the keywords and intents worth paying for, structuring campaigns and ad groups, writing ads, setting up conversion tracking, managing bids and budgets, and cutting the searches that waste money. Unlike social ads, Google reaches people who are already looking. At gaa-tha every Google Ads account is built from the conversion backwards. We agree what a lead or sale is worth, make sure GA4 and Google Tag Manager record it correctly, and then structure Search, Performance Max and Shopping campaigns to hit that cost per result — with a landing-page review, because the best ad in the world cannot fix a slow page with no phone number. ## What's included - Account audit or new account setup, billing and access on your own Google Ads account - Keyword and intent research — commercial, local and competitor terms, grouped by buying stage - Search campaigns with tightly themed ad groups, responsive search ads and extensions - Performance Max campaigns with asset groups, audience signals and brand exclusions - Shopping campaigns — Google Merchant Center setup, product feed fixes and feed rules - YouTube video campaigns for awareness and remarketing, using reels and AI ad shoots produced in-house - Local and Google Maps campaigns linked to your Google Business Profile - Conversion tracking in GA4 and Google Tag Manager — calls, forms, WhatsApp clicks and purchases - Landing-page recommendations, negative-keyword hygiene and weekly bid and budget optimisation - Monthly report on cost per lead, cost per sale, ROAS and search impression share ## How we work 1. **Audit and targets** — We review the account, past search terms, tracking and landing pages, then agree the cost per lead or cost per sale the account is run against. 2. **Tracking and structure** — GA4 and Google Tag Manager conversions are fixed or set up and verified, Merchant Center is connected where needed, and the campaign structure is built by intent. 3. **Ads and landing pages** — Responsive search ads, Performance Max assets and video ads are written and produced, and we send a short list of landing-page fixes before launch. 4. **Launch and optimise** — Campaigns go live with daily monitoring in week one, then weekly optimisation of bids, budgets, search terms and negative keywords. 5. **Report and scale** — Monthly reporting against the target, a review of lead quality with your sales team, and scaling into new keywords, locations or campaign types once cost per result is stable. ## Deliverables - Configured Google Ads account with verified GA4 and Tag Manager conversions - Keyword research and campaign structure document - Ad copy library and Performance Max asset groups - Merchant Center feed (for Shopping) with fixes applied - Landing-page recommendations list - Weekly optimisation log and monthly performance report ## Tools & platforms Google Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Google Keyword Planner, Google Search Console, Looker Studio, Google Sheets ## Pricing model Monthly management retainer scoped to spend and campaign types; ad spend is paid directly to Google from your own account, with no markup. ## Case studies - [Charliee](https://gaa-tha.com/work/charliee): Charliee: a 360° growth partnership across Shopify, marketplaces, quick commerce and brand campaigns. - [Rentastic Homes](https://gaa-tha.com/work/rentastic-homes): Rentastic Homes: strategy, lead generation and on-ground branding for a multi-city PG brand. ## White-label Google Ads for US and UK agencies and brands Agencies in the US and UK white-label our Google Ads management and brands hire us directly. We join through your manager account, the client pays Google directly, and reports carry your branding. - Search, Performance Max, Shopping and YouTube campaigns - Conversion tracking with GA4 and Google Ads checked first - Weekly change log and monthly branded report - Paid pilot on one account - US business hours — calls, Slack and launches in your day - NDA signed before the brief - Unbranded for agencies; no contact with your clients - Non-solicitation of your clients in writing - Paid pilot before any retainer - Pay by bank wire (SWIFT), PayPal or card (Stripe) Book an intro call: https://gaa-tha.com/?service=google-ads-agency#contact · Email: digimarketing@gaa-tha.com · All outsourcing services: https://gaa-tha.com/services/outsourcing ## Frequently asked questions ### What does a Google Ads agency do? A Google Ads agency plans, builds and optimises paid campaigns on Google Search, Shopping, YouTube, Display and Maps: keyword research, account structure, ad copy and assets, conversion tracking, bid and budget management and reporting. gaa-tha runs this as a monthly retainer on an account you own. ### Google Ads or Meta ads — which should I start with? Google Ads when people already search for what you sell — B2B products, services, education, real estate, repairs, anything with clear intent. Meta ads when the product needs to be shown to people who were not looking, which is most D2C, fashion, food and lifestyle. Many brands run both, with Google catching demand and Meta creating it. ### How much should I spend on Google Ads to start? Enough to get clicks on your core keywords every day for two to three weeks so the account has data to learn from. The right figure depends on how expensive your keywords are and what a lead is worth to you, so we size the starting budget from your target cost per lead and the search volume, not from a fixed rule. ### Do you charge a percentage of ad spend? No. Our fee is a flat monthly management retainer scoped to the campaign types and the work involved. Ad spend is paid by you directly to Google from your own account, so you see exactly what was spent. ### How long before Google Ads shows results? Search campaigns usually generate leads in the first week because they reach people already looking. The first month is spent removing wasted searches and learning which keywords convert; stable cost per lead and scaling typically follow in the second and third month. ### Do I need a landing page or can ads go to my homepage? A dedicated landing page almost always converts better than a homepage because it matches the search, loads fast and has one clear action — call, WhatsApp or form. We review your existing pages before launch and build a landing page if nothing suitable exists. ### Can you run Google Shopping ads for my store? Yes. We set up Google Merchant Center, fix the product feed so items are approved, and run Shopping and Performance Max campaigns for Shopify, WooCommerce and custom stores, reported on ROAS and cost per purchase. ### What is Performance Max and should I use it? Performance Max is a Google campaign type that runs across Search, Shopping, YouTube, Display, Gmail and Maps from one set of assets, with Google's automation choosing placements. It works well once conversion tracking is clean and there is some history; we usually start with Search and Shopping, then add Performance Max with brand exclusions so it does not just buy your own name. ### Can I outsource Google Ads management to an Indian agency? Yes. gaa-tha manages Google Ads for US and UK brands and agencies through manager-account access, with no markup on ad spend and work during US business hours. ### Do you offer white-label PPC? Yes. Google and Meta ads are managed under your agency's name with an NDA and non-solicitation of your clients. ## Related services - [Meta Ads Agency](https://gaa-tha.com/services/meta-ads-agency): Facebook and Instagram ads built around your margins, reported to the rupee. - [SEO, AEO & GEO](https://gaa-tha.com/services/seo-aeo-geo): Be the answer — in Google, in AI Overviews and inside ChatGPT, Claude and Gemini. - [B2B & Export Lead Generation](https://gaa-tha.com/services/b2b-lead-generation): Qualified buyers for manufacturers and exporters — LinkedIn, targeted ads, B2B marketplaces and a lead system your team will actually use. - [D2C Performance Marketing](https://gaa-tha.com/services/d2c-performance-marketing): Shopping and catalogue ads on Meta and Google, run to ROAS and MER targets — with attribution you can trust. --- **About gaa-tha** — gaa-tha is a storytelling-led digital marketing, branding, ecommerce, technology and AI agency founded in Gujarat, India in 2024. It builds brands, websites, Shopify stores, mobile apps, SaaS products, AI agents, automations and ERPs; runs Meta and Google ads, social media and SEO/AEO/GEO; onboards and manages brands on Amazon, Flipkart, Myntra, Blinkit, Zepto and Swiggy Instamart; and works as a white-label and outsourcing partner for agencies and brands in the US, UK, Canada and Australia. Contact: digimarketing@gaa-tha.com · +91 97372 80309 · https://gaa-tha.com/#contact · All services: https://gaa-tha.com/services · Site summary for AI assistants: https://gaa-tha.com/llms.txt