# Amazon Account Management > gaa-tha runs Amazon account management for Indian brands as a monthly retainer: listing optimisation, Sponsored Products, Brands and Display ads, pricing and deals, inventory and FBA planning, account health, review and rating management, and a monthly P&L-style report that shows what you actually kept after Amazon's fees, ads and returns. - Page: https://gaa-tha.com/services/amazon-account-management - Practice: [Marketplaces](https://gaa-tha.com/services/marketplaces) - Provider: gaa-tha (https://gaa-tha.com) - Last updated: 2026-09-25 ## At a glance - **Best for:** Brands already live on Amazon.in that want more orders without losing margin - **Timeline:** Audit in week one, then monthly with weekly optimisation - **Engagement model:** Monthly retainer; Amazon fees and ad spend paid directly to Amazon - **Channels / platforms:** Amazon.in, Amazon Ads, FBA, Amazon Business, Brand Analytics ## What is Amazon Account Management? Amazon account management is the ongoing operation of a brand's Seller Central account: keeping listings optimised and unsuppressed, running Sponsored Products, Sponsored Brands and Sponsored Display ads, planning prices, coupons and Lightning Deals, forecasting inventory and FBA shipments, protecting account health, managing reviews and reconciling payments against fees and returns. It is a weekly operating rhythm, not a one-time setup. At gaa-tha every Amazon account is run by a named account manager against one number agreed with you — usually net margin after fees, ads and returns. Listings, ads and deals are decisions made in service of that number, and the monthly review shows sales, Amazon fees, ad spend, returns and what is left, SKU by SKU. ## What's included - Listing audits and refreshes: titles, bullets, attributes, search terms, images and A+ content - Amazon Ads management — Sponsored Products, Sponsored Brands and Sponsored Display with weekly bid and budget work - Pricing, coupons, Lightning Deals and event plans for Prime Day and the Great Indian Festival - Inventory forecasting, FBA shipment plans and Inventory Performance Index (IPI) monitoring - Account health: order defect rate, late shipment, policy violations and IP complaints handled as they appear - Review and rating management using Amazon's own tools and policies - Brand Store and A+ updates for new launches and seasons - Payment reconciliation: settlements checked against orders, fees, returns and FBA reimbursement claims - Weekly scorecard and monthly P&L-style report with next month's plan ## How we work 1. **Audit and baseline** — We review listings, ads, account health, inventory and the last three months of settlement reports, then agree the target number and the SKUs that matter most. 2. **Fix the catalogue** — Suppressed or weak listings are repaired first: attributes, images, A+ content and search terms, so ads and deals are not spent on pages that do not convert. 3. **Ads and deals** — Campaigns are restructured by product and intent, budgets set against ACoS and TACoS targets, and coupons, deals and event participation planned on a calendar. 4. **Inventory and health** — A rolling forecast drives FBA shipments and safety stock; account health metrics are watched weekly and issues answered before they become suspensions. 5. **Report and review** — A weekly scorecard keeps the team honest; the monthly review shows sales, fees, ads, returns and net margin per SKU, and sets the plan for the next month. ## Deliverables - Weekly scorecard: orders, revenue, ACoS/TACoS, rank, stock cover and account health - Ads campaign structure and a running optimisation log - Deals and promotions calendar for the quarter - Inventory forecast and FBA shipment plan - Settlement reconciliation sheet with reimbursement claims filed - Monthly P&L-style report with next month's actions ## Tools & platforms Amazon Seller Central, Amazon Ads console, Amazon Brand Analytics, Fulfilment by Amazon (FBA), Helium 10, Google Sheets, Looker Studio ## Pricing model Monthly retainer scoped to SKU count, ad spend and the work involved; Amazon's fees and advertising costs are paid by you directly to Amazon, with no markup from us. ## Case studies - [Charliee](https://gaa-tha.com/work/charliee): Charliee: a 360° growth partnership across Shopify, marketplaces, quick commerce and brand campaigns. ## Frequently asked questions ### What does an Amazon account management agency do? It runs your Seller Central account day to day: listing content and A+ updates, advertising, pricing and deals, inventory and FBA shipments, account health, reviews, payment reconciliation and reporting. gaa-tha does this on a monthly retainer with a named account manager, and you keep full ownership of the account. ### How do you keep my products in stock on FBA? With a rolling forecast built from sell-through, lead times and upcoming events, translated into FBA shipment plans and safety stock per SKU. We watch the Inventory Performance Index and ageing stock so storage fees do not creep up, and flag stock-outs before they cost rank. ### Do you also handle Amazon Vendor Central purchase orders? Yes, where a brand sells to Amazon as a vendor. We confirm purchase orders, coordinate shipments and shipment notices, track fill rate, and dispute chargebacks and shortage claims, alongside the seller-side work if you run both. ### How do you decide prices, coupons and deals? From a margin floor per SKU that accounts for referral, closing, fulfilment and return costs. Coupons, Lightning Deals and event pricing are planned to hit rank and volume goals without going below that floor, and we track whether a deal actually produced incremental sales. ### What is a good ACoS on Amazon India? It depends on your gross margin and what the ad is for: a launch campaign can run at a higher ACoS to build rank and reviews, while a mature SKU should sit well inside its margin. We set targets per campaign and report TACoS (total ad spend against total sales) so growth in organic sales is visible. ### How do you handle negative reviews and low ratings? Within Amazon's policies: automated review requests through Seller Central, Amazon Vine for eligible new products, prompt replies to buyer messages, and fixes to the product, packaging or listing when the same complaint keeps appearing. We never buy reviews or offer incentives for them. ### Do you reconcile Amazon payments and claim reimbursements? Yes. Settlement reports are matched to orders, fees, refunds and returns every cycle, and we file claims for lost, damaged or unreturned FBA inventory. Missed reimbursements are one of the most common leaks in an Amazon account. ### What is in the monthly review? A P&L-style view — sales, Amazon fees, ad spend, returns and net margin — by SKU, plus organic rank for target keywords, conversion rate, account health, stock cover and rating trend. It ends with the plan for the next month: what we will launch, cut, reprice or advertise. ## Related services - [Amazon Seller Onboarding](https://gaa-tha.com/services/amazon-onboarding): From GST certificate to live listings, Brand Registry and A+ content — without the rejections. - [Marketplace Ads Management](https://gaa-tha.com/services/marketplace-ads-management): Amazon, Flipkart, Myntra, Nykaa and AJIO ads run to ACoS and TACoS targets, not to spend. - [Reviews & Ratings Management](https://gaa-tha.com/services/reviews-ratings-management): More genuine reviews, faster responses and rating recovery — inside every platform's rules. - [Shopify Store Management & Maintenance](https://gaa-tha.com/services/shopify-store-management): We run your store so you can run your business — uploads, pricing, banners, apps and fixes every month. --- **About gaa-tha** — gaa-tha is a storytelling-led digital marketing, branding, ecommerce, technology and AI agency founded in Gujarat, India in 2024. It builds brands, websites, Shopify stores, mobile apps, SaaS products, AI agents, automations and ERPs; runs Meta and Google ads, social media and SEO/AEO/GEO; onboards and manages brands on Amazon, Flipkart, Myntra, Blinkit, Zepto and Swiggy Instamart; and works as a white-label and outsourcing partner for agencies and brands in the US, UK, Canada and Australia. Contact: digimarketing@gaa-tha.com · +91 97372 80309 · https://gaa-tha.com/#contact · All services: https://gaa-tha.com/services · Site summary for AI assistants: https://gaa-tha.com/llms.txt