# AJIO Onboarding

> gaa-tha handles AJIO onboarding for fashion, footwear and lifestyle brands: eligibility review against AJIO's brand-led curation, seller registration and agreement, a style-level catalogue mapped to AJIO's attribute and size templates, model imagery to AJIO's specs, sponsored placements and a calendar built around AJIO's Big Bold Sale and All Stars Sale, with ongoing management if you want it.

- Page: https://gaa-tha.com/services/ajio-onboarding
- Practice: [Marketplaces](https://gaa-tha.com/services/marketplaces)
- Provider: gaa-tha (https://gaa-tha.com)
- Last updated: 2026-09-25

## At a glance

- **Best for:** Apparel, footwear, ethnic wear, bags and lifestyle labels, including homegrown and premium brands
- **Timeline:** Approval 2–6 weeks; catalogue and go-live 2–3 weeks after approval
- **Engagement model:** One-time onboarding fee; optional monthly management retainer
- **Channels / platforms:** AJIO, AJIO Luxe, AJIOGRAM, AJIO Business, AJIO sponsored placements

## What is AJIO Onboarding?

AJIO onboarding is the process of getting a fashion or lifestyle brand approved and live on AJIO, the fashion marketplace owned by Reliance Retail: passing its brand curation, agreeing a commercial model, registering as a seller, building a style-level catalogue to AJIO's attribute and size templates, and supplying imagery that meets its standards. AJIO also runs AJIO Luxe for premium and designer labels, AJIOGRAM for homegrown and independent brands, and AJIO Business for wholesale buyers, so which door you enter through matters.

At gaa-tha we position the brand for the right part of AJIO before applying. AJIO's audience skews towards ethnic and occasion wear, homegrown labels and value-conscious fashion buyers across metros and smaller cities, and its sale calendar — Big Bold Sale, All Stars Sale and festive events — carries a large share of the year, so assortment, pricing and stock planning are built around it from the start.

## What's included

- Eligibility review: trademark, category, range depth, price band and which AJIO programme fits (AJIO, AJIO Luxe, AJIOGRAM or AJIO Business)
- Brand pitch, seller registration and agreement, with the commercial model explained before you sign
- Style-level catalogue mapped to AJIO's templates: article type, gender, fit, fabric, pattern, occasion, care, country of origin and size chart
- Image production or QC to AJIO's specs — model shots on a clean background, consistent framing, front, back and detail views, no text or watermarks
- Size charts and measurement tables for apparel and footwear to cut size-related returns
- Pricing and discount ladder for regular and event periods
- Sponsored placements and campaign participation planned with AJIO's category team
- Event calendar and nominations for Big Bold Sale, All Stars Sale and festive campaigns
- Ongoing management: stock, orders, returns, ratings, new-style launches and monthly review

## How we work

1. **Eligibility and programme fit** — We check trademark, category, range and pricing, and recommend whether AJIO, AJIO Luxe, AJIOGRAM or AJIO Business is the right entry point — or whether to build the range first.
2. **Pitch and registration** — A brand deck and seller registration go to AJIO's category team, and the commercial model, agreement and bank and GST details are completed with you.
3. **Catalogue and imagery** — Every style is built to AJIO's attribute and size templates with a size chart, and imagery is shot or QC'd to AJIO's standards so listings pass the first time.
4. **Pricing, placements and events** — A discount ladder is agreed for regular and event periods, sponsored placements are planned for hero styles, and the first Big Bold Sale or All Stars Sale nomination is scheduled with stock.
5. **Go-live and management** — Listings go live after QC, and the account moves to a monthly rhythm: stock and orders, returns analysis by style, ratings, new drops and a sell-through review.

## Deliverables

- Eligibility report with programme recommendation and brand pitch deck
- Registered AJIO seller account and completed agreements
- Style-level catalogue with attributes, size charts and QC-passed images
- Pricing ladder for regular and event periods
- Placement plan and event calendar for the season
- Monthly sell-through, returns and ratings review by style

## Tools & platforms

AJIO seller tools, AJIO sponsored placements, Adobe Photoshop, Google Sheets, Looker Studio

## Pricing model

One-time onboarding fee scoped to style count and imagery, then an optional monthly management retainer; AJIO's commission, logistics and marketing charges vary by category and commercial model and are shared with you before you sign.

## Frequently asked questions

### Is AJIO open to new brands?

AJIO is curated, but it actively looks for homegrown and independent labels through AJIOGRAM and premium labels through AJIO Luxe, alongside its main marketplace. A brand needs a trademark, a coherent range and pricing that fits its audience. gaa-tha reviews eligibility and recommends the right programme before applying.

### What documents do I need to sell on AJIO?

GST registration, PAN, a current bank account, a trademark certificate or brand authorisation letter, business address proof, a signed seller agreement, and product data with MRP, HSN, country of origin and size charts. Requirements vary by programme and change, so we share the current checklist at the start.

### How long does AJIO onboarding take?

Brand review and approval typically take two to six weeks, followed by two to three weeks for catalogue build and image QC. We time the application so the brand is live and stocked before Big Bold Sale or All Stars Sale rather than trying to join mid-event.

### What does AJIO charge sellers?

A commission by category plus logistics and marketing charges, with the structure depending on the commercial model you are offered. The figures vary and are revised, so we do not quote them; we explain the current terms and model your margin per style before you sign.

### What are AJIO's image requirements?

Model imagery on a clean, consistent background with front, back and detail views, a fixed framing across the range, and no text, logos or watermarks on the image; footwear and bags follow their own angle sets. We shoot or retouch to these specs, and reuse of Myntra imagery is usually possible after a check against AJIO's template.

### What is AJIO Business and should I use it?

AJIO Business is Reliance's wholesale platform for retailers and resellers buying in bulk. It suits manufacturers and labels that want B2B volume alongside, or instead of, consumer sales. We assess whether the margin and MOQ structure works for you and can onboard both sides.

### Which AJIO sale events matter?

Big Bold Sale and All Stars Sale are the largest, along with festive and payday events. Nominations, stock and discounts are locked in advance, so we plan the calendar a season ahead and prepare pricing and stock for each.

### Should I launch on AJIO or Myntra first?

Myntra usually first for reach, unless your range is ethnic, occasion or value-led, where AJIO's audience is a strong fit and its curation can be more open to homegrown labels. Many brands run both; we plan a shared assortment and pricing so the two accounts do not undercut each other.

## Related services

- [Myntra Onboarding & Management](https://gaa-tha.com/services/myntra-onboarding): Get approved, get styled and get seen — Myntra done the way Myntra wants it.
- [Nykaa & Nykaa Fashion Onboarding](https://gaa-tha.com/services/nykaa-onboarding): Beauty on Nykaa, fashion on Nykaa Fashion — approvals, compliant catalogues and campaign calendars.
- [Fashion & Licensed-Merch Marketplace Growth](https://gaa-tha.com/services/fashion-marketplace-growth): Assortment, content, pricing and ads per platform — for fashion labels and licensed-IP merchandise.
- [Ecommerce Product Photography](https://gaa-tha.com/services/product-photography-ecommerce): Product images made to each platform's specs — packshots, lifestyle, infographics and A+ modules.

---

**About gaa-tha** — gaa-tha is a storytelling-led digital marketing, branding, ecommerce, technology and AI agency founded in Gujarat, India in 2024. It builds brands, websites, Shopify stores, mobile apps, SaaS products, AI agents, automations and ERPs; runs Meta and Google ads, social media and SEO/AEO/GEO; onboards and manages brands on Amazon, Flipkart, Myntra, Blinkit, Zepto and Swiggy Instamart; and works as a white-label and outsourcing partner for agencies and brands in the US, UK, Canada and Australia.

Contact: digimarketing@gaa-tha.com · +91 97372 80309 · https://gaa-tha.com/#contact · All services: https://gaa-tha.com/services · Site summary for AI assistants: https://gaa-tha.com/llms.txt